Monday, November 29, 2021

Harvest Your Life Seminar on Demand

To stand out in a crowded marketplace, you must create unique, original content that only you can perform. The single best source for that content is personal experiences and observations from your life. In...

Steal This Amazing Show Prep Hack

Here’s an amazing show prep hack that streamlines content curation for a show, or an entire staff of on-air personalities. Set it up once, fine tune it a bit and it will pay off...

How To Organize Your Show Using Trello App

Radio shows sound better when there’s a plan. Everyone needs a daily road map to stay organized. It's important on every show, but especially if there are multiple personalities in the cast. And here's...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. In this article, I share a technique for creating more memorable content...

Original Content Using The TESOP Method

Everyone has access to most of the same content every day. Show prep services provide similar topics. The most popular websites for current content produce the same stories. So how does content stand out...

Use The Decision Tree To Decide If Content Is Worthy

There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer. It's really the key to great personality radio. It’s also...

Forget Original Content: Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. This article explains the difference...

Putting Show Prep In Perspective

Are you one of those (many) personalities that take show prep for granted? You're convinced that if you have a list of topics in front of you, you'll be able to "feel it" when...

Your Personality Brand And the 3 Legged Stool

Becoming a strong personality brand is a deliberate exercise. It doesn't happen by accident. The process starts with a Personality Brand Profile, but unless desired characteristics are communicated carefully, listeners may or may not...

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...

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Feature: Kids Court

Putting kids into adult situations produce naturally funny moments. Kids Court puts kids in charge of making decisions for adults. It can be funny,...
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