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Show Prep Techniques

How To Harvest Lists For Content

Lists and surveys are the lowest of low-hanging fruit content, but many personalities still gravitate to those sources because show prep services tend to fill their sheet with it. Using lists for content is...

Effective Techniques For Using Surveys As Content

Traditional show prep services and popular online resources are crammed with survey data. Personalities are drawn to surveys because the responses are interesting to read and it's easy to assume it will translate into...

The Gold Is In The Comments

Do you ever feel like you've hit a content wall? You’re desperate for fresh approaches to the same topics every personality and podcaster can access and can't figure out how to find a unique...

How To Raise The Stakes In Phone Topics

Listeners can make conversations more interesting by contributing to ordinary phone topics, but radio shows often depend on callers to provide stories and entertainment. Many personalities are concerned that the phone is not ringing...

The Sticky Prep Show Prep Technique

Many shows, maybe even most shows, have a fundamentally hard time creating content that is truly “sticky”. By that, I mean segments listeners actually hear, remember, and will talk about with friends. That only...

Purposeful Meandering

The shortest distance between two points is a direct line. You learned that in school, but some programmers and performers learned it too well. Many shows rush to get to the story's main point...

A List of Reasons Not To Use Lists On The Air

A widespread tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. Lists work online because...

How To Hijack the Topic

Many personalities talk about the right things but don't get credit because they fail to insert themselves and become a central part of the story. So many shows get stuck talking about a topic...

Show Prep Technique: Pollify The Topic

A common shortcoming in radio performance originates at the beginning. No, not the start of a break, or the hook. I'm talking about the day before. Show prep tactics are often weak at worst,...

Find Performance Inspiration In Almost Any Source

Personality radio is hard. It may be harder than any other form of entertainment. Every day, shows create up to four hours of fresh, original material. That's 20 hours a week. About 1,000 hours...
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