Show Prep Techniques

Do you ever feel like you've hit a content wall? You’re desperate for fresh approaches to the same topics every personality and podcaster can access and can't figure out how to find a unique...

Many shows, maybe even most shows, have a fundamentally hard time creating content that is truly “sticky”. By that, I mean segments listeners actually hear, remember, and will talk about with friends. That only...

The shortest distance between two points is a direct line. You learned that in school, but some programmers and performers learned it too well. Many shows rush to get to the story's main point...

Many personalities talk about the right things but don't get credit because they fail to insert themselves and become a central part of the story. So many shows get stuck talking about a topic...

A common shortcoming in radio performance originates at the beginning. No, not the start of a break, or the hook. I'm talking about the day before. Show prep tactics are often weak at worst,...

Personality radio is hard. It may be harder than any other form of entertainment. Every day, shows create up to four hours of fresh, original material. That's 20 hours a week. About 1,000 hours...

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In...