Saturday, August 24, 2019

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where personalities are sometimes...

Casting a Radio Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air together. Great broadcasters look at it the way a producer would cast a movie. They...

Casting a Radio Show In 3D: Dick, Dork and Dear

Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It's usually a show with rich characters built with unique, distinct personality types that play off of one another. You...

Casting a Radio Show: Perform The Role

In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts. There are multiple...

Setting Expectations for Radio Personalities

Have you ever thought you were doing a great job, and everyone was happy with you? Then you discover they were terribly disappointed. And it blows you away. You had no idea. The problem...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

The Freeing Power of a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

Personality Radio Lessons From Wile E Coyote

Generations of young people grew up with Looney Tunes. One of the highlights of the popular animated shorts was the Roadrunner cartoon. If you're not familiar with Chuck Jones' stories, you're missing out. It's...

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How To Capture The Moment In A Personal Way

One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking...