Tuesday, June 18, 2019

Casting a Radio Show: Cohosts

Winning as a team requires sacrifice. It demands every player put aside their ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first, until it's time to put...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

Casting a Radio Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air together. Great broadcasters look at it the way a producer would cast a movie. They...

Personality Radio Lessons From Wile E Coyote

Generations of young people grew up with Looney Tunes. One of the highlights of the popular animated shorts was the Roadrunner cartoon. If you're not familiar with Chuck Jones' stories, you're missing out. It's...

The One Thing That Can Make You #1

Most clients know how much value I place on focus and simplicity.  When you get to the heart of what works on the air, the power of the one thing is the key. In fact, there's one...

How To Build Your Radio Show With The GIFS System

When you hear the term GIFS, you probably think of those funny, animated photos that make their way into your email box all the time. But this is a GIFS System that could be...

Casting a Radio Show With Character Roles

One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts....

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where personalities are sometimes...

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Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the...