Casting a Show: Perform The Role
In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts. There are multiple...
Casting a Show: Character Roles
One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts....
Casting a Radio Show: Cohosts
Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time to put a...
Casting a Show: Hosts
Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities...
Cast Your Radio Show Seminar on Demand
Broadcasters often hire what they think is the best talent available, put them on the air together and then wonder why the magic doesn't happen. It's not enough to just hire personalities. Radio shows...
How To Name a Radio Show or Personality
Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...
Setting Expectations for Radio Personalities
Have you ever thought you were doing a great job, and the company as happy as can be, only to discover they were terribly disappointed? This is the worst possible surprise in the workplace....
Casting A Show: Arranged Marriage Morning Shows
An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where personalities are sometimes...
Promotion Idea: Pay For Song Requests
Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests...
