Thursday, September 17, 2020

How To Name a Radio Show or Personality

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

Casting a Radio Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality can get you...

Casting a Radio Show: Perform The Role

In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts. There are multiple...

Hosting A Radio Show Is Like Hosting a Party

Hosting a party is hard work. It just doesn't seem like it to guests. The host is almost invisible at a great party. But they are the key to success. In this article, I compare...

Quick Ways To Fine-Tune Host Skills on Multi-Cast Shows

Hosting a radio show with multiple personalities is hard. It's kind of like juggling knives and herding cats - at the same time. Fortunately, it's possible to develop strong host skills. In this article,...

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where personalities are sometimes...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

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The 7 Second Challenge

7 seconds. It goes by fast. But that's exactly how much time personalities have to win listener attention when launching a talk break or...