Sunday, July 12, 2020

How To Name a Radio Show or Personality

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

Casting a Radio Show In 3D: Dick, Dork, and Dear

Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It's usually a show with rich characters built with unique, distinct personality types that play off of one another. It's...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

Hosting A Radio Show Is Like Hosting a Party

Hosting a party is hard work. It just doesn't seem like it to guests. The host is almost invisible at a great party. But they are the key to success. In this article, I compare...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality can get you...

Casting a Radio Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

Casting a Radio Show: Perform The Role

In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts. There are multiple...

Casting a Radio Show With Character Roles

One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts....

Casting a Radio Show: Cohosts

Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time to put a...

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Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to interpret results and...