Tuesday, March 31, 2020

Setting Expectations for Radio Personalities

Have you ever thought you were doing a great job, and everyone was happy with you? Then you discover they were terribly disappointed. And it blows you away. You had no idea. The problem...

Casting a Radio Show With Character Roles

One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts....

Casting a Radio Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities...

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where personalities are sometimes...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality can get you...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

How To Name a Radio Show or Personality

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

Casting a Radio Show In 3D: Dick, Dork, and Dear

Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It's usually a show with rich characters built with unique, distinct personality types that play off of one another. It's...

Quick Ways To Fine-Tune Host Skills on Multi-Cast Shows

Hosting a radio show with multiple personalities is hard. I’ve heard it compared to juggling knives and herding cats. Both are appropriate metaphors, and somewhat accurate. Hosts have a million things to manage, but the...

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Online Promotion: Themed Recipe Books

Okay, I know this is going to sound cheesy to a lot of you, but If you target women, a themed promotion campaign to...