Show Structure

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It's usually a show with rich characters built with unique, distinct personality types that play off of one another. It's...

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

Hosting a party is hard work. It just doesn't seem like it to guests. The host is almost invisible at a great party. But they are the key to success. In this article, I compare...

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality can get you...

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities...

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts. There are multiple...

One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts....

Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time to put a...