Producers

Screening phone calls is an art. Most think of it as a mechanical process, and there are basic principles all producers and phone screens should learn. But it's so much more than just having...

Every personality-oriented radio show that interacts with listeners on-air should hire a phone screener. It's one of the most critical (and most overlooked) roles for a show. This article explains why your show should hire...

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests. In this article, I share how to get more value from in-studio...

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...

Want a great radio show? Get a great producer. Can't afford a great producer? Improve the existing producer. Don't have a producer at all? Find a way to fill the role. Just make sure he...