The (Nearly) Complete Guide to Screening Phone Calls
Screening phone calls is an art. Most think of it as a mechanical process, and there are basic principles all producers and phone screens should learn. But it's so much more than just having...
Why Your Station or Show Should Hire A Phone Screener
Every personality-oriented radio show that interacts with listeners on-air should hire a phone screener. It's one of the most critical (and most overlooked) roles for a show.
This article explains why your show should hire...
Advanced Producer Skills That Help Air Talent Become Stars
Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...
How To Sequence Phone Calls For Greater Impact
Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....
Producer Is a Management Job
When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...
Every Radio Show Should Have a Team Of Experts
Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...
Use This Checklist For Great In-Studio Guests
Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests.
In this article, I share how to get more value from in-studio...
An Easy System to Archive Content
It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...
3 Must-Have Traits For Radio Producers
Want a great radio show? Get a great producer. Can't afford a great producer? Improve the existing producer. Don't have a producer at all? Find a way to fill the role. Just make sure he...