Wednesday, October 27, 2021

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...

A Classic Example Of An Amazing Story Arc

Great on-air storytellers have a plan. They brainstorm, prepare and think about how a storyline will be developed. And they execute with precision, loading it with the right details as they build momentum toward...

Master the 5 Rules for Better Stories

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are constants that transcend the individual. Yet, there are standards that...

Story Killers: Dead Ends and Detours

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

Advanced Storytelling Seminar on Demand

Advanced storytelling techniques for radio personalities. https://tracyjohnson.kartra.com/page/embed/a94tFX1mdkZa

Four Types of Stories: Four Types of Content

There are unlimited options for creating compelling audio content. Wrapping your head around the concept of identifying all possibilities is a daunting task. But let’s try, just to make your head explode. When it...

The Three E’s Unlock the Power of Personal Stories

Ah, the power of personal stories. It's one of the most important skills for all personalities. But the power must be unlocked. Fortunately, radio personalities can study the art of storytelling for examples from...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...

How To Create Surprise in Storytelling

Imagine reading a mystery novel. You get to the end, full of anticipation for the unexpected twist. But instead of a surprise, the solution to the mystery is obvious. It was predictable from the...

Radio Storytelling Like Pixar

Outperforming radio personalities are usually great at storytelling. There is much to learn from the great storytellers and the best in this area is Pixar. This article explores the 22 Rules Of Storytelling according to...

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Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on...
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