What You Can Learn From Great Opening Lines
Books can be captivating, whether through compelling characters, colorful language, or an exciting plot, but a handful of books grab attention with the very first line or two. The hook is the gateway to...
The 7 Second Challenge
7 seconds go by quickly. But that's exactly how much time personalities have to keep the listener's attention when launching a talk break or changing a topic. The 7 Second Challenge is a real...
This Simple Adjustment Makes External Hooks
What's the difference between a talk segment that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge....
Perform Like Usain: Start Fast To Win The Race for Attention!
Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This is good advice for any brand, including personality radio shows.
In this article, I share the importance...
5 Types of Hooks to Improve Opening Lines
How is that collection of opening lines working out? This isn't a list of cheesy lines to pick up women or guys, though that can be a great segment on the air. You may want...
How a Compelling Hook Inspires Curiosity
The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out. And the difference between getting a listener to lean in...
Quick, Easy Ways to Test Hooks And Teases
A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...
How to Shake Hands on the Air
Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...
8 Emotions To Target In The Hook
Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean listeners will be...
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