Wednesday, June 29, 2022

How To Set Up A Great Story

Here's a really simple topic that worked for the team at K104/Dallas on many levels, but I want to focus on the brilliant way the team executed the setup. In storytelling and on-air break construction,...

Storytelling Secret Weapon: Internal Monologue

Some personalities struggle to find personal stories. And there's a good reason for that. It's hard for some to share their experiences and observations in a natural, authentic and relatable way. But there's a...

The Amazing Power of a Story Arc and Serial Content

Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey from chapter to chapter with a compelling story. The result is a sticky...

Four Types of Stories: Four Types of Content

There are unlimited options for creating compelling audio content. Wrapping your head around the concept of identifying all possibilities is a daunting task. But let’s try, just to make your head explode. When it...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

Radio Storytelling Like Pixar

Outperforming radio personalities are usually great at storytelling. There is much to learn from the great storytellers and the best in this area is Pixar. This article explores the 22 Rules Of Storytelling according to...

How To Create Surprise in Storytelling

Imagine reading a mystery novel. You get to the end, full of anticipation for the unexpected twist. But instead of a surprise, the solution to the mystery is obvious. It was predictable from the...

Stories Need a Context. Randomness Doesn’t Work

A morning show client launched a break by immediately cutting right to the heart of the story. It started fast. On the surface, there were things to like about the effort. But the break...

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...

Performance Tricks to Choose The Right Details In a Story

A good storyteller enriches their content with dramatic, vivid details. A weak storyteller bores the audience by loading them down with details that lead nowhere. Choosing the right details is a mystery to many...

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Key To The Tease: Similar Content

The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end...
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