Saturday, November 17, 2018

4 Coaching Tips to Help Talent Tell Better Personal Stories

A priority for air personalities should be an intense focus to create unique, original content from their personal lives through observation and storytelling. The problem is most talent doesn't have the experience, training or expertise to pull it...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

How to Overcome “You Had to be There”

Isn't it embarrassing to share a great experience, and have no reaction? So you sheepishly mumble something like, "Believe me, it was great. Must be that you had to be there." That happens when there's...

Here’s How to Tell Stories with Emotion

You know the difference between a good storyteller and a great one? Great storytellers have the ability to tell stories with emotion. Melissa Etheridge is one of those great storytellers. Several rock stars have become radio...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...

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How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their commuinities. Those from another place just don’t “get” it, but the locals...