Story Arcs and Serial Content

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing...

Great storytellers start with a plan. They brainstorm, prepare and think about how a story will be developed. They execute with precision as they build momentum toward a payoff. When the story is told...

Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey from chapter to chapter with a compelling story. The result is a sticky...