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Storytelling Basics

Are You Too Smart To Be Successful?

Is it possible to be too smart to be successful? A talented talk radio host was struggling for ratings and listener response. He is intelligent, well-prepared, and on topic. He presented his content with...

Here’s How to Tell Stories with Emotion

Most personalities can identify the differences between good and great storytellers. It's easy when you hear it. Great storytellers can tell stories with emotion but do not tell them emotionally. Telling Stories With Emotion The ability...

Modern Family Teaches Storytelling

Don't you love it when great TV shows teach you how to be a better radio personality? I hope you saw the "Five Minutes" episode of Modern Family.  In it, there's a classic example...

Download: Pixar’s Rules Of Storytelling

Get this infographic that demonstrates Pixar's 22 Rules of Telling Stories, a terrific reminder of some of the principles of great storytelling as explained here.  

3 Essential Building Blocks Of Storytelling

Telling stories is hard, especially when there are so many stories being told. The competition is better and the entertainment bar is higher. That means tune-out happens faster than ever. Personalities lose attention in...

Anatomy Of A Personal Story

There's nothing like a great personal story to hold a listener's attention and endear air talent to an audience. Stores are character-defining moments of unique content that nobody else can replicate. But prepping and...

Radio Storytelling Like Pixar

Outperforming radio personalities are usually great at storytelling. There is much to learn from the great storytellers and the best in this area is Pixar. This article explores the 22 Rules Of Storytelling according to...

Story Killers: Dead Ends and Detours

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

How To Brainstorm An Idea Into A Story

Many personalities struggle to turn a topic or idea into a relatable story that pulls listeners in. There's a thin line between being self-absorbed and interesting with an outward focus. That's why personal stories...

Prepping a Personal Story

The only thing harder than telling personal stories is prepping a personal story. There’s nothing like great radio talent telling personal stories from real-life experiences. It’s also among the greatest risks of running listeners...
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