Storytelling Basics

Don't you love it when great TV shows teach you how to be a better radio personality? I hope you saw the "Five Minutes" episode of Modern Family.  In it, there's a classic example...

Get this infographic that demonstrates Pixar's 22 Rules of Telling Stories, a terrific reminder of some of the principles of great storytelling as explained here.  

Telling stories is hard, especially when there are so many stories being told. The competition is better and the entertainment bar is higher. That means tune-out happens faster than ever. Personalities lose attention in...

There's nothing like a great personal story to hold a listener's attention and endear air talent to an audience. Stores are character-defining moments of unique content that nobody else can replicate. But prepping and...

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing...

Outperforming radio personalities are usually great at storytelling. There is much to learn from the great storytellers and the best in this area is Pixar. This article explores the 22 Rules Of Storytelling according to...

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

Many personalities struggle to turn a topic or idea into a relatable story that pulls listeners in. There's a thin line between being self-absorbed and interesting with an outward focus. That's why personal stories...

The only thing harder than telling personal stories is prepping a personal story. There’s nothing like great radio talent telling personal stories from real-life experiences. It’s also among the greatest risks of running listeners...

Imagine reading a mystery novel. At the end of the book, you are filled with anticipation for an unexpected twist. But instead of a surprise, the solution is obvious. It was predictable from the...