Storytelling Basics

The Truth About Telling The Truth In Storytelling

When coaching air talent, a sticking point is often about telling the truth on the air. It's always a good idea to speak from an honest, authentic place. But does that mean you should...

Tell More Interesting Stories by Being Vulnerable:

Audiences care about personalities as long as it relates to them, and not a moment longer.  But listeners turn off and tune out the moment they think you’re trying to be cool. They don't...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

Stories Need a Context. Randomness Doesn’t Work

A morning show client launched a break by immediately cutting right to the heart of the story. It started fast. On the surface, there were things to like about the effort. But the break...

Master the 5 Rules for Better Stories

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are constants that transcend the individual. Yet, there are standards that...

Exaggeration is a Key to a Great Story

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. This...

The Three E’s Unlock the Power of Personal Stories

Ah, the power of personal stories. It's one of the most important skills for all personalities. But the power must be unlocked. Fortunately, radio personalities can study the art of storytelling for examples from...

Here’s How to Tell Stories with Emotion

Most personalities can identify the differences between a good storyteller and a great one. It's easy when you hear it. Great storytellers have the ability to tell stories with emotion, but not emotionally. In this...

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