Storytelling Techniques

Don't you love it when great TV shows teach you how to be a better radio personality? I hope you saw the "Five Minutes" episode of Modern Family.  In it, there's a classic example...

There's a difference between a story and a great story. A story has a beginning, middle, and end. but a great story sucks listeners in through a strong Set Up, choosing the most relatable...

One of the most overlooked aspects of storytelling is the use of dialogue. Most radio personalities never consider it because we think of dialogue as the lines spoken in a theatrical performance, movie, book,...

Telling stories is hard, especially when there are so many stories being told. The competition is better and the entertainment bar is higher. That means tune-out happens faster than ever. Personalities lose attention in...

The difference between a great story and an average story often comes down to details in storytelling. Details can advance a story and make it come alive or cause it to bog down and...

When radio personalities open up and are bold enough to be vulnerable, listeners are able to get to know them better. But many think that means they should simply make fun of themselves as...

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing...

Isn't it embarrassing to share a great experience or personal story with friends, and there is no reaction? So you sheepishly mumble something like, "Believe me, it was great. Must be that you had...

Here’s a little secret that works like a magic trick for radio personalities. At first, it may not make sense. But work with it and you will discover an amazing air personality trick. Eliminate...

Some personalities struggle to find personal stories. And there's a good reason for that. It's hard for some to share their experiences and observations in a natural, authentic and relatable way. But there's a...