Sunday, March 29, 2020

Double or Triple Tune In With a Stack Tease

Imagine there are two stacks of prizes. You won a contest and have the choice of anything from either stack. But before choosing a prize, first you have to choose a stack. In this...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

When To Tease Is As Important As What To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

How To Tell The Difference Between a Good Tease and Bad Tease

Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. Which means it's one of the most valuable tools for building ratings. In fact, a consistent, effective teasing strategy...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. One of the most useful benefits of a great teasing strategy...

The Art of The Tease Seminar on Demand

The easiest way to improve your ratings is to cause current listeners to tune in more. That's in your control. Make all of the content on the air more important with effective teases. Teasing...

Quick, Easy Ways to Test Hooks And Teases

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go...

8 Lessons For More Effective Teases

Sometimes the best radio lessons come from other industries. When it comes to teases and short promos, the headlines on social media provide a never-ending source of inspiration and ideas for more effective teases. In...

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Game: The Biggest Loser

Games are a great way for new listeners to get to know radio personalities. There are a ton of examples on Insiders, including The Biggest Loser...