Wednesday, December 19, 2018

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 tune out on radio stations? Answer: Commercials. No doubt. The spots come on and the buttons...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most powerful weapons personalities can use to lead listeners to additional tune in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or...

8 Lessons For More Effective Teases

Sometimes the best radio lessons are learned from other industries and businesses. When it comes to teases and short promos for content, television is a great resource. The teases for newscasts are brilliant. The...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

How To Tell The Difference Between a Good Tease and Bad Tease

Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. But what makes a good tease? And in what ways are a good tease and bad tease different? At first,...

Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

The Multiple Choice Tease That Plays Like a Game

Multiple choice was always the preference for testing in school. It gives everyone a fighting chance. Remember how excited you were when you had no idea of an answer, but guessed at "C"? And...

The 80 – 20 Tease

Effective promotion on the air is both art and science. The goal should be to deliver more listening occasions, longer tune in by leading the audience through a segment and expand interest in your...

When To Tease Is As Important As What To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote the segment isn't effective. And after about 30 teases, they all...

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