Friday, February 22, 2019

How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. One of the most useful benefits of a great teasing strategy...

The 80 – 20 Tease

Effective promotion on the air is both art and science. The goal should be to deliver more listening occasions, longer tune in by leading the audience through a segment and expand interest in your...

Double or Triple Tune In With a Stack Tease

Imagine there are two stacks of prizes. You have won a contest and will have your choice of anything you want from either of the two stacks. But before going through the prizes, first...

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote the segment isn't effective. And after about 30 teases, they all...

Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, they show highlights of an...

8 Lessons For More Effective Teases

Sometimes the best radio lessons are learned from other industries and businesses. When it comes to teases and short promos for content, television is a great resource. The teases for newscasts are brilliant. The...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

Content Is King. Who’s The Queen?

You've heard it over and over. It's all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about it, does it...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 tune out on radio stations? Answer: Commercials. No doubt. The spots come on and the buttons...

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Feature: Facebook Fights

Facebook is, as you know, a source for just about any type of conversation and content. There's no shortage on opinions and drama, and...