Thursday, June 24, 2021

Types of Teases: Make Teasing Fun Again With The Game Tease

Games are popular. More popular than ever. They're everywhere. People love them because games are fun. So let's make teasing fun again with the game tease. This article explains how to inject new life into...

Key To The Tease: Similar Content

The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end of talk breaks. But once this technique is mastered, what...

The Art of The Tease 2 Seminar on Demand

This seminar builds on the principles in The Art Of The Tease 1. It's loaded with examples of amazing teases from great radio personalities. You'll be able to craft more effective teases to drive...

Key To The Tease: When To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

Types of Teases: The 80 – 20 Tease

Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 - 20 tease...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote a segment isn't effective. And after about 30 teases, they start...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. In other words, go get more Time Spent Listening. Some tease copy sounds like a...

Types Of Teases: The Multiple-Choice Tease

Multiple choice was always my preference for tests in school. It gives everyone a fighting chance! What a relief to have no idea of an answer, but guessed "C"? And when it was right,...

Types of Teases: How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. A transition tease provides a natural, organic way to end a...

8 Lessons For More Effective Teases

Sometimes the best radio lessons come from other industries. When it comes to teases and short promos, the headlines on social media provide a never-ending source of inspiration and ideas for more effective teases. In...

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