Saturday, January 23, 2021

How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. A transition tease provides a natural, organic way to end a...

When To Tease Is As Important As What To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

The Art of The Tease Seminar on Demand

The easiest way to improve your ratings is to cause current listeners to tune in more. That's in your control. Make all of the content on the air more important with effective teases. Teasing...

8 Lessons For More Effective Teases

Sometimes the best radio lessons come from other industries. When it comes to teases and short promos, the headlines on social media provide a never-ending source of inspiration and ideas for more effective teases. In...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most powerful weapons for attracting tune in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or self-serving. Well, it is self-serving. We...

Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most attention is spent trying to get listeners to stay tuned now, or convince them to come back in the next few minutes. And...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

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This Commercial Free Strategy Works!

Many radio stations enjoy success by manipulating a stop set strategy to allow for longer commercial-free in the market's most listened-to quarter hours. In this...