Teases

Tracy Johnson's Art Of The Tease seminar teaches you the theory and best practices to crafting amazing teases. https://youtu.be/ueCWB-9Z5IM

Art of the Tease 2 is filled with tips and techniques for developing creative, effective teases to drive increased engagement and tune-in. https://youtu.be/TwAEhiOr4p8  

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, there is a preview of...

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place. Some shows will excel at some types of teasing and struggle with others. But...

I have a pet peeve. Several, really. But this one comes from a terrible habit shared by most radio stations and personalities. One of the keys to effective teasing and promotion is to always...

Most broadcasters believe teasing is a good idea. But even the most passionate advocate underestimates it. I believe teasing is more important than content. Yep. I said it. And I know it's a powerful...

We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...

Games are popular. More popular than ever. They're everywhere. People love them because games are fun. So let's make teasing fun again with the game tease. This article explains how to inject new life into...

The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end of talk breaks. But once this technique is mastered, what...

When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...