Sunday, January 19, 2020

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 tune out on radio stations? Answer: Commercials. No doubt. The spots come on and the buttons...

How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. One of the most useful benefits of a great teasing strategy...

Quick, Easy Ways to Test Hooks And Teases

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go...

The Art of The Tease Seminar on Demand

The easiest way to improve your ratings is to cause current listeners to tune in more. That's in your control. Make all of the content on the air more important with effective teases. Teasing...

The Multiple Choice Tease That Plays Like a Game

Multiple choice was always the preference for testing in school. It gives everyone a fighting chance. Remember how excited you were when you had no idea of an answer, but guessed at "C"? And...

The 80 – 20 Tease

Effective promotion on the air is both art and science. The goal should be to deliver more listening occasions, longer tune in by leading the audience through a segment and expand interest in your...

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most powerful weapons personalities can use to lead listeners to additional tune in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. Some teases have the right words, but sound more like a commercial. The art of a great...

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