Tuesday, October 15, 2019

The Art of The Tease Seminar on Demand

The easiest way to improve your ratings is to cause current listeners to tune in more. That's in your control. Make all of the content on the air more important with effective teases. Teasing...

Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

When To Tease Is As Important As What To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

Content Is King. Who’s The Queen?

You've heard it over and over. It's all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about it, does it...

How To Tell The Difference Between a Good Tease and Bad Tease

Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. Which means it's one of the most valuable tools for building ratings. In fact, a consistent, effective teasing strategy...

Double or Triple Tune In With a Stack Tease

Imagine there are two stacks of prizes. You have won a contest and will have your choice of anything you want from either of the two stacks. But before going through the prizes, first...

8 Lessons For More Effective Teases

Sometimes the best radio lessons are learned from other industries and businesses. When it comes to teases and short promos for content, television is a great resource. The teases for newscasts are brilliant. The...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most powerful weapons personalities can use to lead listeners to additional tune in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or...

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