Tuesday, June 18, 2019

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, they show highlights of an...

When To Tease Is As Important As What To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. Some teases have the right words, but sound more like a commercial. The art of a great...

Double or Triple Tune In With a Stack Tease

Imagine there are two stacks of prizes. You have won a contest and will have your choice of anything you want from either of the two stacks. But before going through the prizes, first...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

The Multiple Choice Tease That Plays Like a Game

Multiple choice was always the preference for testing in school. It gives everyone a fighting chance. Remember how excited you were when you had no idea of an answer, but guessed at "C"? And...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 tune out on radio stations? Answer: Commercials. No doubt. The spots come on and the buttons...

How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. One of the most useful benefits of a great teasing strategy...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote the segment isn't effective. And after about 30 teases, they all...

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Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with  interactive promotions. If...