Wednesday, August 12, 2020

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

When To Tease Is As Important As What To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

Quick, Easy Ways to Test Hooks And Teases

A headline on an online post is designed to cause users to take action. If it's not provocative enough to earn a click, the publisher won't win engagement. That's why successful online sites go...

Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

The Multiple Choice Tease That Plays Like a Game

Multiple choice was always the preference for testing in school. It gives everyone a fighting chance. Remember how excited you were when you had no idea of an answer, but guessed at "C"? And...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, they show highlights of an...

The Art of The Tease Seminar on Demand

The easiest way to improve your ratings is to cause current listeners to tune in more. That's in your control. Make all of the content on the air more important with effective teases. Teasing...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Master the 5 Rules for Better Stories

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are...