Thursday, April 18, 2019

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most powerful weapons personalities can use to lead listeners to additional tune in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or...

8 Lessons For More Effective Teases

Sometimes the best radio lessons are learned from other industries and businesses. When it comes to teases and short promos for content, television is a great resource. The teases for newscasts are brilliant. The...

The 80 – 20 Tease

Effective promotion on the air is both art and science. The goal should be to deliver more listening occasions, longer tune in by leading the audience through a segment and expand interest in your...

How To Tell The Difference Between a Good Tease and Bad Tease

Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. But what makes a good tease? And in what ways are a good tease and bad tease different? At first,...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote the segment isn't effective. And after about 30 teases, they all...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. Some teases have the right words, but sound more like a commercial. The art of a great...

Content Is King. Who’s The Queen?

You've heard it over and over. It's all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about it, does it...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

The Value of Fans To a Radio Station

Radio stations spend a lot of time and money chasing cume. And cume is important, for sure. The more customers, the better the chance...