Thursday, February 2, 2023

Is Teasing More Important Than Content?

Most broadcasters believe teasing is a good idea. But even the most passionate advocate underestimates it. I believe teasing is more important than content. Yep. I said it. And I know it's a powerful...

Key To The Tease: Tease Content, Not Features

We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...

Types of Teases: Make Teasing Fun Again With The Game Tease

Games are popular. More popular than ever. They're everywhere. People love them because games are fun. So let's make teasing fun again with the game tease. This article explains how to inject new life into...

Key To The Tease: Similar Content

The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end of talk breaks. But once this technique is mastered, what...

The Art of The Tease 2 Seminar on Demand

Art of the Tease 2 is filled with tips and techniques for developing creative, effective teases to drive increased engagement and tune-in. https://youtu.be/TwAEhiOr4p8  

Key To The Tease: When To Tease

When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...

Types of Teases: The 80 – 20 Tease

Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 - 20 tease...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote a segment isn't effective. And after about 30 teases, they start...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. In other words, go get more Time Spent Listening. Some tease copy sounds like a...

Types Of Teases: The Multiple-Choice Tease

Multiple choice was always my preference for tests in school. It gives everyone a fighting chance! What a relief to have no idea of an answer, but guessed "C"? And when it was right,...

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8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if...
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