Wednesday, June 29, 2022

Types Of Teases: The Multiple-Choice Tease

Multiple choice was always my preference for tests in school. It gives everyone a fighting chance! What a relief to have no idea of an answer, but guessed "C"? And when it was right,...

How To Tell The Difference Between a Good Tease and Bad Tease

Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. This means it's one of the most valuable tools for building ratings. In fact, a consistent, effective teasing strategy...

8 Lessons For More Effective Teases

Sometimes the best radio lessons come from other industries. When it comes to teases and short promos, the headlines on social media provide a never-ending source of inspiration and ideas for more effective teases. In...

Types of Teases: The 80 – 20 Tease

Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 - 20 tease...

Types of Teases: How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place. Some shows will excel at some types of teasing and struggle with others. But...

Key To The Tease: When To Tease

When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...

Types Of Teases: Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, there is a preview of...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most powerful weapons for attracting tune in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or self-serving. Well, it is self-serving. We...

Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...

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Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote a...
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