Wednesday, June 29, 2022

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

Teases: The Sneaky Power Of A Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show. So much attention is spent luring listeners to stay tuned now. And that should be a priority, for sure. But a horizontal tease is valuable. In this...

If It’s On The Air, Tease It

In today's super-competitive world, radio stations can't afford to waste a single moment. Listeners have hundreds of choices competing for attention. So here's a simple formula that will help keep a station clean. And...

Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...

The Art of The Tease Seminar on Demand

This is the first half of the Art of The Tease series that focuses on theory and best practices of how to tease content effectively. You'll have a much better understanding of why teasing...

Key To The Tease: Where You Get

I have a pet peeve. Several, really. But this one comes from a terrible habit shared by most radio stations and personalities. One of the keys to effective teasing and promotion is to always...

Types of Teases: The 80 – 20 Tease

Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 - 20 tease...

Key To The Tease: Tease Content, Not Features

We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...

Types of Teases: Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

The Art of The Tease 2 Seminar on Demand

This seminar builds on the principles in The Art Of The Tease 1. It's loaded with examples of amazing teases from great radio personalities. You'll be able to craft more effective teases to drive...

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10 Tips For Managing Listener Calls

Turk Stage is the morning talent on Virgin Radio in Halifax, Nova Scotia. He gets more value from phone calls than any personality I've ever seen,...
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