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Executing Teases

Design Every Tease To Create FOMO

The goal for every segment should be to get the audience to tune in for another segment. Teasing is the best way to increase time spent listening, and most personalities don't use this tool...

Key To The Tease: When To Tease

When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. He replied, "Because that's where they keep the money." On the radio, the bonus checks are...

How To Test Your Tease!

A headline on social media is designed to cause users to take action. The publisher won't win the engagement if it's not provocative enough. That's why successful online sites go to great lengths to...

The Difference Between a Good Tease and Bad Tease Is Specific Language

Pre-promotion builds audience anticipation and sets appointments, making it one of the most valuable tools for building ratings. A consistent, effective teasing strategy is key to the Double Your Ratings concept. But what is...

Simple Tease Tip: Stop Advertising Commercials

Nobody in their right mind would consider advertising commercials, yet many stations do this without considering how audiences hear personalities. It happens constantly, primarily because personalities haven't prepared a proper tease. Stop Advertising Commercials Shows get...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teases are hard, but there's a simple way for personalities to learn to create an effective tease. It's not the only technique you'll need, but the Easy Teasy method is a fast way to...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on, and the...

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