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Keys To The Tease

Keys To The Tease: Protect The Payoff

Unexpected headlines capture attention and point to a story that is irresistible to your audience. It's harder than ever to surprise a listener today because everyone competes for attention. Learning the Art Of The...

Key To The Tease: Tease Content, Not Features

We all love getting gifts. Opening a beautifully wrapped present is exciting to find something extraordinary inside. The packaging is an important part of the gifting process. But we don't want the package. We...

Use Action Words To Evoke Emotion In Teases

Many personalities and programmers discount the value of investing time to create compelling, provocative, and curiosity-inducing teases. Still, everything changes once they experience the power of an incredible tease. Teasing is a crucial skill...