Key To The Tease: Where You Get
I have a pet peeve. Several, really. But this one comes from a terrible habit shared by most radio stations and personalities. One of the keys to effective teasing and promotion is to always...
Key To The Tease: Tease Content, Not Features
We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...
Key To The Tease: Similar Content
The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end of talk breaks. But once this technique is mastered, what...
Key To The Tease: When To Tease
When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...
How To Tease Through Commercials
Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...