Wednesday, June 29, 2022

A Much-Needed Primer on Teasing

Teasing is tricky. It really is. This is an area that causes personalities to stumble because it's difficult to commit the creative energy to take advantage of all those opportunities. But it's also important....

8 Lessons For More Effective Teases

Sometimes the best radio lessons come from other industries. When it comes to teases and short promos, the headlines on social media provide a never-ending source of inspiration and ideas for more effective teases. In...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most powerful weapons for attracting tune in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or self-serving. Well, it is self-serving. We...

Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement. That's why successful online sites go to great lengths to...

Teases: The Sneaky Power Of A Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show. So much attention is spent luring listeners to stay tuned now. And that should be a priority, for sure. But a horizontal tease is valuable. In this...

How To Tell The Difference Between a Good Tease and Bad Tease

Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. This means it's one of the most valuable tools for building ratings. In fact, a consistent, effective teasing strategy...

Types of Teases: The Stack Tease

Imagine there are two stacks of prizes. You won a contest and have the choice of anything from either stack. But before choosing a prize, you must choose a stack. In this wonderful, scenario,...

Types of Teases: Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

Types Of Teases: Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, there is a preview of...

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Effective Talent Coaching Demands Customized Feedback

I was working with a new morning show consisting of a very intelligent, polished, and accomplished entertainer with little radio experience and a host...
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