Key To The Tease: Where You Get
I have a pet peeve. Several, really. But this one comes from a terrible habit shared by most radio stations and personalities. One of the keys to effective teasing and promotion is to always...
Is Teasing More Important Than Content?
Most broadcasters believe teasing is a good idea. But even the most passionate advocate underestimates it. I believe teasing is more important than content. Yep. I said it. And I know it's a powerful...
Key To The Tease: Tease Content, Not Features
We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...
Key To The Tease: Similar Content
The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end of talk breaks. But once this technique is mastered, what...
Key To The Tease: When To Tease
When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...
Easy Teasy: A Simple Way To Create Great Teases Every Time
Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote a segment isn't effective. And after about 30 teases, they start...
The Art of the Tease is Seduction
The primary goal of a radio tease is to set an appointment or build anticipation for a future event. In other words, go get more Time Spent Listening. Some tease copy sounds like a...
If It’s On The Air, Tease It
In today's super-competitive world, radio stations can't afford to waste a single moment. Listeners have hundreds of choices competing for attention. So here's a simple formula that will help keep a station clean. And...
A Much-Needed Primer on Teasing
Teasing is tricky. It really is. This is an area that causes personalities to stumble because it's difficult to commit the creative energy to take advantage of all those opportunities. But it's also important....
8 Lessons For More Effective Teases
Sometimes the best radio lessons come from other industries. When it comes to teases and short promos, the headlines on social media provide a never-ending source of inspiration and ideas for more effective teases.
In...