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Tease Strategy

Three Reasons To Tease

The most frustrating thing about coaching personalities is convincing them to stick to a daily plan to craft outstanding teases. Teasing can be torturous, but it is just as important (and some would argue...

How To Start A Tease Strategy

Teasing can be complex. Many shows get excited about the possibilities but struggle when it comes time to start a tease strategy. Identifying the best type of tease to apply and then trying to...

Key To The Tease: Similar Content

The best time to tease upcoming content is when listeners are highly engaged. A transition tease at the end of talk breaks is a powerful technique, but excellent results follow when that tease promotes...

Build Teases Into Clocks And Show Prep Forms

The more frequently content is teased, the more growth is possible. Typically, shows tease upcoming content only when going into a stop set or when they remember to tease. There are so many opportunities...

Teasing Information Segments: If It’s On The Air, Tease It

Radio stations can't afford to waste a moment in today's super-competitive world. Listeners have hundreds of choices competing for attention. So here's a simple formula that will help keep a station clean. And in...

Tease For Tune-In, Not To Avoid Tune-Out

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? The answer is, of course, commercials. Spots come on, and...

The Art of the Tease is Seduction

The primary goal of a tease is to set an appointment or build anticipation for a future event. In other words, get more Time Spent Listening. Some tease copy sounds like a commercial, ordering...

Is Teasing More Important Than Content?

It's been said that content is king, but promotion is queen. In radio, promotion is teasing. Most broadcasters believe teasing is a good idea, but even the most passionate advocate underestimates it. It could...

Key To The Tease: Where You Get

One of the keys to effective communication is to speak in a way that inspires the intended audience to want what you have to offer. This applies to every message but is particularly relevant...

Create a Radio Tease Like a Highway Sign

A good radio tease is one of the most potent weapons for attracting tune-in occasions. Some personalities are shy about teasing, thinking it's hype. Or over-promotion. Or self-serving. Well, it is self-serving. We want...
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