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Types Of Teases

Types of Teases: The I’m Mad As Hell Tease

Using the right words can spark a wildfire of listener engagement if it connects to an emotion. All human decisions are based on emotional stimuli. Two of the most powerful emotions to target are...

Types of Teases: The Next Hour Tease

The further from the payoff, the greater the risk of teasing. To a listener, more than 30 minutes is an eternity, especially when you consider that the average tune-in occasion for a P1 listener...

Types of Teases: The Exact Time Tease

Teasing is the key to longer TSL and listening occasions, but matching the type of tease to the time the tease is delivered is key. A Coming Up Next or In XX Minutes tease...

Types of Teases: The XX Minutes Tease

If your teased content is less than ten minutes away but is not after the next element, use The XX Minutes Tease. Aside from the Coming Up Next tease, this is the most valuable...

Types of Teases: Coming Up Next Tease

The chance that someone listening right now is available five minutes from now is very high. That means the coming up next tease is the most valuable type of tease. It takes advantage of the...

How To Use Questions In Teases

It's amazing how often personalities develop a solid segment, then slap together what qualities as a tease by asking a question. Questions in teases can be effective. The problem is that most are not...

Types Of Teases: Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of taste-tempting items for sale. And at the theater, there is a preview of upcoming...

Types Of Teases: The Multiple-Choice Tease

Multiple choice gives everyone a fighting chance! It was great in school, and it works on the radio. The multiple-choice tease is one of the most effective types of tease to use on the...

Types of Teases: The Sneaky Power Of A Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show, partly because so much attention is spent trying to convince listeners to stay tuned now. That should be a priority, but a horizontal tease is a...

Types of Teases: How To Master The Transition Tease

Teases serve a variety of functions for air personalities. Some shows will excel at some types of teasing and struggle with others, but every personality should learn to master the transition tease for a...

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