Every element on the air should be an opportunity to promote, position, and entertain. Everything! It’s amazing how small tweaks in building brand imaging into a radio show can increase the perception of more content and increased personality. Don’t settle for simple IDs in recorded elements. There are many ways to inject personality in show imaging.
In this article, I explain how to inject personality in show imaging. including:
- How do you showcase personality attributes in imaging.
- Building a campaign rather than just playing produced promos.
- Examples of effective campaigns that can be adapted for your show.