The kiss of death is when a listener hears a segment and thinks, “That was okay. It wasn’t bad. It was acceptable.” Sometimes, the missing ingredient is a perspective or point of view, resulting in a missing personal (emotional) connection. But usually, the missing ingredient is friction.

In this article, I’ll explain how to create friction and share why it is so important. Including:

  • The critical difference between conflict and friction.
  • Why friction is more valuable than conflict.
  • How to generate friction.
  • How to make it happen more often.
  • A great example of friction.
  • Tips on how to produce more friction.  

Friction Is Not Conflict

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