It’s not hard to find interesting things to talk about on the air. Topics, ideas, and content are everywhere. The difficult part is performing talk breaks so they stand out. Ordinary content becomes extraordinary when air talent learns to personalize segments.
In this article, I show radio personalities how to turn ordinary content into memorable segments by learning to personalize content. Including:
- The concept of personalizing talk breaks.
- How radio shows turn generic content into personal stories.
- Examples of winning shows demonstrating the technique.