Question for Ask The Experts: It’s the middle of summer, and our phones are completely dead. It’s impossible to get listeners to react to anything right now. What can we do?
Answer: Most shows are struggling to attract callers. There are many reasons, including seasonal fluctuations when listeners are less available or engaged. But you don’t have to give up and assume it’s a hopeless, lost cause. You can generate more phone calls by making it a priority, but here’s a shortcut, and you’ll be amazed at how well it works!