Many personalities fall into a trap of judging the success of a talk break by the volume of phone calls. If I had a dollar for every show that told me the segment “worked” because people called, I’d be rich. Personalities love to see the lines light up. But what happens when the phone isn’t ringing? Call volume overall is way down, continuing a long-term trend.
This article explains why the phone isn’t ringing as much, and what personalities can do about it. Including:
- Surprising, unexpected reasons the phone isn’t ringing like it once was.
- Many shows are unintentionally making it worse.
- Simple steps every show can take to increase call volume.