Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of your quarter-hours. But do you have the courage to recruit and lead a passionate fan base? Not to make it too technical, but the physics of passion is an interesting concept. And it comes into play in building your audience.

This is important for every brand, whether you’re selling coffee in the neighborhood shop or auto parts. But in radio, we rely on fans. At many stations, 90% of listening comes from just 10% of the total cume. Doesn’t it make sense that the key to ratings growth is converting more of those listeners into your fan base?

But that is difficult because it takes courage. Leading a fan base is a major responsibility. It should be one of those things that keep you up at night, obsessing over how to turn your audience into passionate fans.

The Physics of Passion: How Fans Are Made