If you target women, style and fashion is a hot button. Handbags and shoes cause emotional responses. Pick Your Purse is a great contest that many stations have used to drive tune-in and attention in the market.

Once this promotion is established, you can do it over and over as an annual event. It gets bigger every time. As it grows, you can add variations such as Pick Your Purse/Choose Your Shoes.

How to Execute Pick Your Purse

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