If you target women, style and fashion is a hot button. Handbags and shoes cause emotional responses. Pick Your Purse is a great contest that many stations have used to drive tune-in and attention in the market.

Once this promotion is established, you can do it over and over as an annual event. It gets bigger every time. As it grows, you can add variations such as Pick Your Purse/Choose Your Shoes.

How to Execute Pick Your Purse


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In