Success in personality radio is all about storytelling. It’s at the heart of every break every day. To be a better storyteller, it serves you well to learn from the best. And the best in that area for decades has been Pixar. And, as you might assume there’s a Pixar system. This is storytelling the Pixar Way.

Pixar teaches all of the writers on their team to understand the basic rules. Then they unleash their creativity. Isn’t that a great combination? The structure of the basics added to the excitement that comes with a unique, creative angle. Wow.

But it starts with a foundation.

In all, Pixar offers 22 rules of storytelling. Here they are, each bringing value for air personalities:

Storytelling The Pixar Way #1: Friction

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