Personality radio is best when engaging and talented performers improvise with spontaneous conversations in emotional moments. That is part of the charm. Yet, even the best improvisation artists, like Tina Fey, invest time and resources in preparation. But many radio personalities explain (hide behind) the argument that their best moments are unplanned and spontaneous. They claim you can’t script it. That may be true, but you can and should plan emotional moments.
How To Plan Emotional Moments
