All Playbooks 5 Lessons

Fix Your Show In 30 Days: A Step By Step Content Reset With Tracy Johnson

Your show isn’t broken. But it’s probably drifting. Here’s how to fix that — in 30 days, one week at a time, without blowing it up.

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Why You Need To Fix Your Show In 30 Days

Shows don’t collapse. They drift. And that’s exactly what makes it hard to fix — because there’s no single moment you can point to, no obvious mistake you made, no day the wheels came off. It just gets quieter. The content gets a little more repetitive. The teases stop popping. The phones stay silent a little longer than they used to.

If you recognize any of that, you don’t have a broken show. You have a show that needs to be reset.

This Playbook gives you a structured 30-day path to do exactly that. You’ll sharpen what’s working, remove what’s dragging you down, add one strategic upgrade that gives your show something real to promote, and relaunch with intention — all without blowing up what your audience already knows and trusts about you.

How The Playbook Works

This isn’t a collection of tips or a brainstorming session. It’s a structured, sequential coaching process — one clear focus per week, built in the right order. Each week has video tutorials, downloadable templates, and step-by-step written guidance. The framework has been used to rebuild hundreds of radio shows, from morning shows in major markets to solo personalities figuring out their first real format.

Week-by-Week Outcomes

Week 1 → A One-Page Show Diagnosis: three strengths, three weaknesses, three priorities, one clear hypothesis. You’ll know exactly where you stand and what to focus on first.

Week 2 → A leaner show. Every element that isn’t earning its place is gone. It’s the week that makes everything else possible.

Week 3 → One fully built strategic feature — your One Thing — with a complete blueprint for how to execute and promote it. Not an experiment. A commitment.

Week 4 → A complete 7-day relaunch plan, ready to execute on air and online. The work you did in Weeks 1–3 only matters if your audience knows something changed.

Bonus: Next Steps → A tuning system that keeps the show performing without letting it drift again.

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Every lesson, template, and resource — included with your membership.

What You'll Get

Video Tutorials: Not generic instruction — real coaching from Tracy Johnson, who has guided shows through this exact process for more than 40 years. Each week’s video orients you before you start and keeps you on track as you work.
Written Documentation: Step-by-step written guidance that structures every decision you make. When you’re in the middle of Week 3 and the pressure is on, you don’t have to figure out what to do next — it’s right there.
Downloadable Templates: The Show Diagnosis, the One Thing Blueprint, the Daily Promotion Grid, the Relaunch Checklist, the Show Scorecard. These aren’t worksheets. They’re the operating system for your show — tools you’ll return to long after the 30 days are done.
Bonus Resources: Every major concept in the Playbook links to a deeper resource. If you want to understand why something works before you implement it, the answer is one click away.

Who Is This For?

Morning shows that feel like they’ve plateaued — the energy is still there, but something is missing and nobody can name it
Solo personalities who know they’re capable of more but don’t have a structured way to get there
PDs who need a coaching framework they can actually hand to talent and walk through together
Stations where the ratings have been flat for more than one book and the current approach clearly isn’t moving the needle
Shows that are technically fine — but forgettable. Nothing is broken. Nothing is memorable either.
Established shows that are ready to raise the ceiling, not just patch the floor

After 30 Days, You'll Have:

The Playbook is designed to build in order. By the end of Week 1, you know exactly what’s wrong and why. Week 2 clears the space. Week 3 gives you something new to build around. Week 4 makes it visible to your audience. And the final week gives you the system to protect everything you just built. Here’s what you’ll have when it’s done:

• A clear, documented diagnosis of your show — strengths, weaknesses, and priorities
• A leaner structure with the dead weight gone
• One powerful strategic upgrade with a complete execution blueprint
• A detailed relaunch plan your audience will notice
• A promotional foundation built around your One Thing
• Real momentum going into the next ratings period
• A long-term maintenance and tuning system that keeps the show from drifting again

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Your Playbook

Week 1: Diagnose The Real Problem

By the end of this week, you’ll have a one-page diagnosis with three strengths, three weaknesses, three priorities, and one clear hypothesis. No more gut feelings. Just a documented picture of where your show actually stands.

Week 2: Remove What’s Dragging The Show Down

You’ll remove every element that isn’t earning its place. It’s uncomfortable. It’s also the work that makes everything in Weeks 3 and 4 possible.

Week 3: Introduce One Strategic Upgrade

You’ll build your One Thing — a single, promotable feature with a complete blueprint for execution. Not an experiment. A commitment you’re ready to put on air and promote.

Week 4: Relaunch With Intention

You’ll build a complete 7-day relaunch plan and learn to promote your improved show the way it deserves to be promoted. The work you did in Weeks 1–3 only pays off if your audience knows something changed.

Next Steps: Tune, Don’t Tinker

You’ll build the evaluation system that keeps the show tuned — so 90 days from now, you’re still running the show you relaunched, not a drifting version of what you had before.

Stop Guessing. Start Improving

This is where the drift stops. Start Week 1 now — included with all paid memberships, and available for credits if you’re on a free plan.

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