A common shortcoming in radio performance originates at the beginning. No, not the Strat of a break, or the hook. I’m talking about the day before. Show prep tactics are often weak at worst, or shallow at best. Personalities find a topic, then ask listeners for examples. Nice and easy. And painfully common. I call it the Low-Hanging Fruit. But there’s a simple solution that can work like a magic trick. Pollify phone topics to create more compelling content.

When you Pollify a topic properly, listeners become more invested in the outcome. Instead of simple stories that add onto a premise, a topic suddenly has momentum toward a destination.

Here’s how it works.

How to Pollify Phone Topics

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