A common shortcoming in radio performance originates at the beginning. No, not the Strat of a break, or the hook. I’m talking about the day before. Show prep tactics are often weak at worst, or shallow at best. Personalities find a topic, then ask listeners for examples. Nice and easy. And painfully common. I call it the Low-Hanging Fruit. But there’s a simple solution that can work like a magic trick. Pollify phone topics to create more compelling content.

When you Pollify a topic properly, listeners become more invested in the outcome. Instead of simple stories that add onto a premise, a topic suddenly has momentum toward a destination.

Here’s how it works.

How to Pollify Phone Topics

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In