A common shortcoming in radio performance originates at the beginning. No, not the start of a break, or the hook. I’m talking about the day before. Show prep tactics are often weak at worst, or shallow at best. Personalities find a topic, then ask listeners to call. It’s painfully ordinary. I call it the Low-Hanging Fruit. But there’s a simple solution that works like a magic trick. Pollify the topic for more compelling content.
In this article, I show how to pollify the topic by turning ordinary phone topics into more exciting content. Including:
- How to pollify the topic.
- Best practices for generating better responses.
- Options for using the technique.
