Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the pop music cycle affects ratings. When music goes against the format, it can be difficult to compete. On the other hand, gold-based stations do well when the pop music cycle is weak.

In this article, I explain how the pop music cycle works and how it impacts radio station ratings. Including:

  • Explaining the pop music cycle.
  • How to protect against downturns in the cycle.
  • Replacing lost value when music isn’t as enticing.

The Pop Music Cycle

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In