Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the pop music cycle affects ratings. When music goes against the format, it can be difficult to compete. On the other hand, gold-based stations do well when the pop music cycle is weak.
In this article, I explain how the pop music cycle works and how it impacts radio station ratings. Including:
- Explaining the pop music cycle.
- How to protect against downturns in the cycle.
- Replacing lost value when music isn’t as enticing.