Have you ever wondered what difference you make each day? The power of air personalities should not be underestimated, no matter how strange your job seems to others! Radio personalities work odd hours, locked in a darkened room for several hours a day, talking to themself. You can’t see your audience, and you don’t get instant feedback on how your material lands. It’s hard to know what it means to the audience. But if you are a true personality leading a fanbase, the answer is: a lot.
A study reveals a unique bond between radio personalities and listeners. Yes, radio has a significant impact on listeners when driven by air talent.
That’s great news for the future of station development and nurturing talent. Difference-making personalities hold the keys to the kingdom. Here are some key things you need to know and what they mean to you. The research results are from a study conducted by the University of Southern California, which surveyed 2,700 people.
