I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. The question is whether it’s possible to connect with the audience in a world judged by PPM (Portable People Meter) results.
This article explores the dilemma of programming based on PPM methodology. including:
- Problems are inherent in PPM and the “real world” of radio listening.Â
- 4 key programming principles in PPM methodology-and what to do about them.
- Recommendations for dealing with, and adjusting to, PPM methodology.
How To Program Around PPM Methodology
______________________________
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
