I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. The question is whether it’s possible to connect with the audience in a world judged by PPM (Portable People Meter) results.
This article explores the dilemma of programming based on PPM methodology. including:
- Problems are inherent in PPM and the “real world” of radio listening.
- 4 key programming principles in PPM methodology-and what to do about them.
- Recommendations for dealing with, and adjusting to, PPM methodology.