I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. The question is whether it’s possible to connect with the audience in a world judged by PPM (Portable People Meter) results.

This article explores the dilemma of programming based on PPM methodology. including:

  • Problems are inherent in PPM and the “real world” of radio listening. 
  • 4 key programming principles in PPM methodology-and what to do about them.
  • Recommendations for dealing with, and adjusting to, PPM methodology.

How To Program Around PPM Methodology


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