Prank calls work because they provide a dramatic story for listeners to follow. The downside is if the risk that a call becomes rude or mean-spirited, obviously a trait you don’t want attached to your personality. That risk is mitigated with listeners pranking listeners.

Setting up a feature with listeners playing jokes on other listeners requires extra creativity and takes a little longer in setting up the feature. But it can also work really well, as evidenced by DeDe in the Morning at K104 in Dallas.

How Listeners Pranking Listeners Works

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In