Radio personalities always seem to have opportunities to be involved in public appearances and events. For some, it’s a good way to make a little extra money. For others, it’s a chance to advertise and market a personality brand. For both, prepping a public appearance is key to a successful event.

Events, appearances and speaking enagements can all be opportunities to build fans and expose a personality to a new audience. It’s the same tactic political candidates use appearances to influence voters. When someone meets you in person, there’s a much better chance they will tune in and listen.

But just being at a promotion isn’t the same as being actively involved. Follow these guidelines to turn opportunities into rich, listener-winning success stories.

Prepping a Public Appearance: Choose Wisely

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