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Screening Calls: The Final Step Is To Prep The Caller

A listener has called, and they sound good. They have impressed you with their valuable contribution to the conversation. But they are not yet ready to go on the air. The final step is to...

Phone Screening: What They Have to Say

Some callers sound good but should not be on the air because they have nothing to contribute to the conversation. Others may have a good point, but it would take the topic on a...

Call Screening: The Art Of Saying No

Screening phone calls is a very difficult job that requires special skills and the ability to manage people without being rude. Most callers think they have a great comment or story to add to...

Screening Phone Calls: They Have To Sound Good!

Screening phone calls is complicated. It's hard to find the right caller at the right time, and it can be tempting to put on a caller with a story, but if they don't sound...

Why Your Station or Show Should Hire A Phone Screener

Every personality-oriented radio show interacting with listeners on-air should hire a phone screener. It's one of the most critical (and most overlooked) roles for a show. Imagine a new restaurant has opened, and you’re interested...

Tips And Tricks From The Best Phone Screeners

Screening phone calls are hard. Even with the proper training and a friendly, intelligent phone screener, there are many variables that can cause problems when prepping a listener to contribute to a segment. Fortunately,...

This Trick Turns Callers Into Friends

Here's a philosophical point every show should adopt: Every time a caller is on the air, they become a cast member. When listeners talk on your show, they represent your show. So, shouldn't they...

Advanced Producer Skills That Help Air Talent Become Stars

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...

How To Sequence Phone Calls For Greater Impact

Once a bank of calls is lined up and callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing. But the job...

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...
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