There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience or program features at set times. One is clearly superior. Spoiler alert: It’s locking in set times.
This article explains why you should always program features at set times. Including:
- The power of creating habitual listening and the impact on ratings.
- The difficulty in establishing a feature when it’s programmed as a moving target.
- How to recycle hit features to capitalize on the popularity.