There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience, or program features at set times.

Traditional programming philosophy suggests a feature will be more likely to resonate and become a habit if it’s performed at exactly the same time every day. The theory is that listeners will have a chance to get familiar more quickly.

The counter-argument is that only listeners who tune in at that time hear the segment, and those listeners may eventually consider your show redundant. This makes logical sense, but is it correct?

What’s right? And which gets the best ratings response?

As with most things, it depends!

Why You Should Program Features at Set Times

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