There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience or program features at set times. One is clearly superior. Spoiler alert: It’s locking in set times.

This article explains why you should always program features at set times. Including:

  • The power of creating habitual listening and the impact on ratings.
  • The difficulty in establishing a feature when it’s programmed as a moving target.
  • How to recycle hit features to capitalize on the popularity.

Program Features at Set Times

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