You have a new competitor in town. They’ve challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you’ll follow these 6 ways to win the battle. But even if you execute your own plan perfectly, things can go wrong. There will always be something you didn’t expect. There are 3 ways to lose a programming battle.
When your station’s position is attacked, it’s natural to be concerned. It’s healthy, as long as you keep it in perspective. A new competitor can motivate your team to be sharper, tighter and more focused.
But new competition can also cause stations to make decisions that cause more damage to their brand than any competitive attack possibly could. Those are mistakes that must be avoided at all costs.