Sunday, July 21, 2019

Who Needs a Coach? You!

Everyone needs a coach. Everyone. But often, radio personalities feel they are on their own. Nobody is their advocate. They feel they have no support or anyone they trust to lead them. That's the...

Air Check Freshness

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every day should...

Air Check Show Essence

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Many times, shows are...

Perfect Music Categories: Step By Step

You know the importance of using math for rotating your music. And you certainly understand the value of playing the right songs for your audience. Right? Right. But there's more to creating a music...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that...

7 Best Practices to Use Audio Drops In Information Segments

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum and interest to a story, as long...

The Art of The Edit: Stop Cramming 3 Minutes of Content Into a 7...

It drives listeners crazy when you waste their time. They love it when you entertain them. But when you cram 3 minutes of content into a 7 minute break, there's one solution: Its' the...

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. You might think it's like running a promo to shop in a...

What Has Happened to News Credibility?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

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Feature: Kids Jokes

Kids Jokes are hilarious. But only with the right kid telling them. Hearing a cute kid crack up telling kids jokes on the air can...