Friday, July 20, 2018

Feature: Celebrity Birthdays

Birthdays on the air? Really? Like they did it in the 60s and 70s? Who wants to hear that? Nothing could be more boring. Celebrity birthdays are trite, lack excitement and aren't that creative. Okay,...

Is Your Target Audience Too Narrow?

Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But have you identified the right target audience to get the best results...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

Air Check Show Prep

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check show...

Produce Like Usain Bolt: Start Fast

Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This lesson from an Olympic champion can help market your brand. Bolt won a 3 gold medals in the...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality or radio show comes on the air. After all, the radio pie is already sliced pretty thin. Head-to-head competition is more common...

Feature: (Your Show) Weather Kid

Three things on the radio are certain. Well, more than that, but these three things are relevant to the Weather Kid feature: 1) On most stations, listeners count on their radio stations to deliver a weather forecast....

Air Check Interactivity

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Whether you take listener phone...

Coaching Talent: Treat Talent Like Dogs

Here's some unexpected advice for programmers and managers when coaching volatile air personalities. You should treat talent like dogs. What? Seriously? Thats sounds strange coming from a radio talent coach, and I've had a lot of...

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Feature: Stupid News

When stupid news is the topic, you'll never lack for content! but that doesn't mean you should just put the feature on the air. Many...