Thursday, June 30, 2022

Special Brands Win With Attention to Detail

Details matter. Many small things add up to a big impact. Each individual small thing may not even be noticed by itself, but add them together and small things mean a lot. And often,...

Why Do You Credit Your Source?

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So...

A Realistic Way to Convert Cume to Fans

The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy...

Programming Clocks Based On Lifestyle

Most programmers follow traditional programming thinking when setting up format clocks. They play The Ratings Game by stacking commercials in most advantageous positions (the Bow-Tie theory) and clear out certain quarter-hours when the most...

All Breaks Are Important, But Not Equal

Listeners constantly form opinions and make decisions on whether or not it’s worthwhile to stay tuned. They often switch stations after stopping for just a few seconds. This creates a unique challenge for radio...

Action Plan: What To Do Now to Excite Millennials

It seems that the radio industry has awakened to the reality that today's generation is large, valuable, and mysterious. It's true. Nobody argues that young adults will fade away or lose influence. They're here...

You Should Recycle More Content

How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let's take a look...

Focus On Winning Fans, Not P1s

Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.

Sound Local With Non-Local Programming

Broadcasters beat their chests about the pride of being live and local, and it can be an advantage. But local is more about relevance than geography. If entertainment is a tie, local wins. But...

Attract Today’s Radio Listeners: Be Authentic

Broadcasters must learn new methods of reaching today's listeners if they have any chance of building a fan base. And one of the most important traits for gaining loyalty is to be authentic. This article...

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5 Star Personality Brand Step By Step

Build a 5 Star Personality Brand for any radio personality by following the step by step process outlined here. https://tracyjohnson.kartra.com/page/embed/tqNKwT3mgJ9c
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