Sunday, July 12, 2020

Coaching Talent: How To Inspire Personalities In a Rut

Ask any sports coach, teacher or parent about their biggest challenge, and it won't take long to hear something about working with people who aren't motivated. Add radio program director to that list, too....

Use The Pendulum Model to Improve Music Flow

When a programmer finds a way to improve music flow, it's like discovering the Holy Grail of music programming. It's probably how Alexander Graham Bell felt the first time he heard the telephone ring. Music...

Fix Radio Traffic Reports In 4 Easy Steps

There's no doubt that many (most?) of us get traffic information from a smartphone or navigation screen in our vehicles, rendering radio traffic reports far less valuable than in the past. In fact, an argument...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

How To Determine Library Depth and Song Turnover

The ratings are in. There is a TSL (time spent listening) problem. The cume went up, but average quarter hours are down. Management wants an explanation. The first thought is to examine the music...

Coaching Talent: How To Set Goals

Every radio show should constantly work toward a goal. And every programmer should build a radio station creatively and methodically to reach higher levels of performance. Successful programmers learn to set goals for radio...

Coaching Talent: Keep Them Leashed Until Learned

When training a puppy, it’s really exciting to watch them learn a new skill. When that pup learns a new trick, all that repetition and hard work is paying off. What a celebration when they...

The Spoke Theory Of Music Programming

Every programmer knows the strongest songs, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These songs guarantee a win in the button-punch test. That's...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the audience, being more...

Game: News Quiz

News and information shouldn't be boring, especially on a personality-oriented station. News Quiz is an easy way to make it fun and interactive by adding game elements, and inform the audience at the same time. This...

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Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more...