Thursday, September 17, 2020

Coaching Talent: Catch Them Doing Something Good

Managing air talent isn't that complicated. Most are easy to get along with. Sure, some are difficult. But either way, the recipe is the same. Just Catch Them Doing Something Good, and reward them...

Imaging: Turn Voice Talent Into Voice Actors

Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce the words well...

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the rating services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for better...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality can get you...

Guide To Getting and Using Amazing Celebrity and Listener Testimonials

I’ll start by saying I LOVE listener testimonials as part of station imaging, and celebrity testimonials are also effective on the air. Nothing sells a radio brand better than a sincere, well produced story...

Coaching Talent: Keep Them Leashed Until Learned

When training a puppy, it’s really exciting to watch them learn a new skill. When that pup learns a new trick, all that repetition and hard work is paying off. What a celebration when they...

The Pros and Cons of Packeting Songs

Radio programmers either love or hate the idea of packeting songs in a music scheduling system. And there are good reasons for both emotions. This article explains how, when and why packeting songs is a...

This Commercial Free Strategy Works!

Many radio stations enjoy success by manipulating a stop set strategy to allow for longer commercial-free in the market's most listened-to quarter hours. In this article, I share a strategy for promoting commercial-free programming. Including: ...

AirCheck Show Prep

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. To Aircheck show prep, evaluate...

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Feature: Never Have I Ever

Never Have I Ever is a popular drinking game, and what could be more fun than playing bar games on the air? You may...