Sunday, January 23, 2022

Promotions Download: Target Era Calculator

How can a programmer determine the depth of a music library? Should it be deep or shallow? And should the primary focus be on narrowly defined genres or open them up to be wide?...

Promotions Download: News Story Programming Template

Programming information elements takes time and attention. This tool makes it easier to schedule stories and make each update exciting, fresh and different while still covering the biggest stories of the day. And without...

Promotions Download: Air Check Transcript Form

The aircheck transcript is one of the most effective air check themes for programmers to work with talent. This Word document can be used to transcribe and analyze exactly how a show performs a break...

Promotions Download: Ratings Tracking Tool

Use this tool for keeping track of the station or show ratings over a long period of time.

Promotions Download: Christmas Songs Safe List

Here is a list of highly-researched Christmas songs that are safe for most stations to program, courtesy of P1 Research.

Promotions Download: Perfect Music Rotations Worksheet

There are many things that could cause music to rotate poorly. But before diagnosing the cause of a problem, it’s best to go all the way back to the basics to make sure the...

Here’s How To Win A Pop Culture Story

It's hard for a radio show to win a pop culture story. In fact, it's nearly impossible to be known as the source for breaking news. But shows can win credit for curating the...

How to Program Best of Shows

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. Many programmers believe in the strategy of moving talent to the morning show or...

Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an all-Christmas format or just adding songs to the existing format, radio programmers should follow one longstanding programming guideline. Play the hits. But what are the Christmas hits? Fortunately, stations can...

How Radio Ratings Work

Executives, programmers, and personalities at tens of thousands of radio stations invest millions of dollars to win the ratings battle. Countless hours are spent obsessing about every detail. To win the Ratings Game, you...

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Guide To Writing Great Imaging Copy

At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive...
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