Sunday, March 24, 2019

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion,...

A Chaos-Based Theory To convert Cume to Fans

It's the Holy Grail of radio programming: Fans account for up to 90% of a station's total listening. But fans make up only about 10% of a station's cume. The key to higher ratings,...

Ratings Are Driven By Daily Cume

Stations that want higher ratings (and what station doesn't?) create a strategy to put their station in the best position for success. Sounds logical, right? But there are so many moving parts to the...

The Freeing Power of a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a...

Air Check Freshness

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every day should be comfortable,...

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to sort the results and get it on the air. The first thing you notice...

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. You might think it's like running a promo to shop in a...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit to enhance air...

Analyze and Fine Tune Your Station With Zero Based Programming

,It happens to every radio station, and chances are, it's going on right now at your station. Clutter Creep happens, little by little and soon the station is full of stuff that doesn't need...

How To Build Your Radio Show With The GIFS System

When you hear the term GIFS, you probably think of those funny, animated photos that make their way into your email box all the time. But this is a GIFS System that could be...

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Music Research: Asking About Burn Is Useless

Programmers want to know everything possible when making music decisions. That's understandable. The more detail and insight, the more we can fine-tune the playlist....