Tuesday, March 31, 2020

Is There A Rule That Every Station Must Have Entertainment Reports

Every week, I try to monitor a couple of shows I haven't heard before. It's fun to hear new ideas and sometimes discover new talent. Over and over, week after week, one thing stands...

Is Your Target Audience Too Narrow?

Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But have you identified the right target audience to get the best results...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to interpret results and get it on the air. The first thing you notice makes...

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized in by telling personalities they need to simplify content. We really need to focus content clearly or...

Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it's a simple personality positioning campaign or a series...

Control Music Tempo With BPM

BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It's a weapon because your competition is almost certainly not...

How to Optimize Music Scheduling Software

How's your music database working for you? How long has it been since it was fine-tuned for maximum effectiveness? If it's been awhile, take a little time to optimize music scheduling software. In fact, your...

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

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