Monday, January 21, 2019

Attract Today’s Radio Listeners: Be Authentic

Radio has some problems. But you already know that. Today's adults (millennials) didn't grow up listening to the radio or reading newspapers. Their television viewing habits are different. That means broadcasters must learn new...

Using a Smartphone as Broadcast Quality Microphone

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. And it's easier than ever because...

Coach, Don’t Correct: How To Get Better Performance From Air Checks

The program director was frustrated with his morning show. And for good reason. It was under-performing and there were a lot of things that needed to be fixed. And in one meeting we fixed...

Feature: Bored or On Board?

The great thing about Bored or On Board is that it creates a platform for air talent to present relevant content and topics quickly. You can execute this feature as a self-contained show feature...

Entertainment News All Day? Yes, Please!

How often should Entertainment News be on a radio station? Once a day? Once an hour? Three times an hour? Just in morning? Or in both drive times? Or how about not at all?...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

Feature: (Your Show) Weather Kid

Three things on the radio are certain. Well, more than that, but these three things are relevant to the Weather Kid feature: 1) On most stations, listeners count on their radio stations to deliver a weather forecast....

Air Check Memorable Moment

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. The most effective means of...

Coaching Talent: Catch Them Doing Something Good

There's no real mystery to managing air talent. Whether they're easy to get along with or very difficult air personalities, the recipe is the same. Just catch them doing something good, and reward them...

How to Handle the Ratings Freak Out

The ratings freak out is understandable, but radio management can do serious internal (and external) damage by over-reacting. Whenever a ratings report comes out, broadcasters should step back, take a breath and try to...

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Prank Calls: Prank the Host

Prank calls work for some shows, but are out of character for others. If it doesn't fit your nature, you could make one of...