Tuesday, September 28, 2021

How To React To A Bad Ratings Report

The release of new ratings reports is one of the most stressful of days for programmers and radio personalities. What do you do if radio gods deliver a bad ratings report even if the...

Ratings: Understanding Audience Turnover

Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired of popular programming...

Ratings Success: The 3 Ways To Grow Share

Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Ratings Game is frustrating, maddening, and unreliable. But let's simplify it. There are 3 ways to grow share....

Make Great Imaging Promos Using IEI

Sometimes a piece of audio comes along I have to share. Benztown sent an amazing imaging promo for 99.5 The Wolf in Dallas and it's a terrific example of validating audience choices. It's a...

How To Double Your Ratings

Yeah, a headline like Double Your Ratings immediately makes you think it will be followed with some flippant comment like, "Get twice as many listeners." I'm not selling a magic, "get rich quick" plan. But...

3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game. And that...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Without tune-out, listeners would become fans, and ratings nirvana would be reached. But the problem is,...

The Pros and Cons of Metered Ratings

Depending on the ratings service and market, there are two types of ratings methodologies. One compiles ratings using diary methodology. The other is metered Rating via the Personal People Meter (PPM). This article explains the...

The Value of Fans To a Radio Station

How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners. Programmers believe the more listeners (cume), the better. And cume is important, for sure. But many...

Starbucks Teaches Programmers How To Increase Ratings

The radio ratings formula is a mystery to many, but it really comes down to two factors: cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number...

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