Monday, March 8, 2021

Music Sequencing: How To Avoid Train Wreck Segues

Scheduling music for a radio station is an art. There are many ways to express art based on the vision of the artist. Some music artists, particularly in the Variety Hits format (Jack-FM, Bob-FM)...

How The Pop Music Cycle Affects Ratings

Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the pop music cycle affects ratings. When music goes against the...

The Power of the Platoon In Music Scheduling

Armies are highly organized machines that depend on leadership to manage complex operations. They organize troops into platoons that can be activated at any time. This concept can be applied to music scheduling. Smart...

Imaging: Protect the VO Personality

Every program director starts with a clear vision for a signature station voice. The VO personality will be a primary way to deliver the most important brand messages. They take great care to write...

The Pros and Cons of Packeting Songs

Radio programmers either love or hate the idea of packeting songs in a music scheduling system. And there are good reasons for both emotions. This article explains how, when and why packeting songs is a...

Music Repetition Is A Programmer’s Friend

In some ways, Program Directors are like medical doctors. A doctor's primary goal is to “do no harm”. Removing negatives and potential barriers to listening is an irresistible emotion. But when it comes to...

The Five Minute Daily Show Meeting

Air personalities hate meetings, especially long meetings. And they detest meetings that review performance that’s already taken place. Once a show is finished, they’re ready to move on to the next one. The last...

Get Mood Coding Right In Music Programming

Setting attributes and codes in music scheduling software is tedious and time-consuming. It’s also confusing to many programmers. There are so many options, and we want to use all the power of the software...

Coaching Talent: How To Set Goals

Every radio show should constantly work toward a goal. And every programmer should build a radio station creatively and methodically to reach higher levels of performance. Successful programmers learn to set goals for radio...

How to Fix Music Rotation Problems

It would be nice that every problem had a simple solution, like a cause and effect. Problems would be so easy to trace. But radio programming isn't like that. It's more complex. That's why...

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Weekly Feature: My Life Sucks

Here's a good weekly segment that works best for male-targeted stations but can be adapted. My Life Sucks is an adaptation of the popular...