Friday, June 25, 2021

Ratings: Share Is Not Created Equal

Radio program directors often compare ratings performance by how well their station performs against other stations based on share. That's understandable, of course. It's the most public number and easiest to understand. However, the...

Fix Radio Traffic Reports In 4 Easy Steps

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. It's terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should traffic even be...

The Hidden Cause Of Music Repetition Perception

Radio programmers and music directors spend far more time listening to their radio station than any listener. They're highly sensitive to song repetition. But before rushing to add more songs to the library consider...

Ratings: How Weighting Works

When playing The Ratings Game, programmers should understand how the game is played. And it's a strange game in many ways. One of the most common mistakes is when broadcasters make programming decisions based...

Does News Credibility Matter On Your Show?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

Ratings: Understanding Audience Turnover

Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired of popular programming...

Music Sequencing: How To Avoid Train Wreck Segues

Scheduling music for a radio station is an art. There are many ways to express art based on the vision of the artist. Some music artists, particularly in the Variety Hits format (Jack-FM, Bob-FM)...

How The Pop Music Cycle Affects Ratings

Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the pop music cycle affects ratings. When music goes against the...

The Power of the Platoon In Music Scheduling

Armies are highly organized machines that depend on leadership to manage complex operations. They organize troops into platoons that can be activated at any time. This concept can be applied to music scheduling. Smart...

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Here’s How to Tell Stories with Emotion

Most personalities can identify the differences between a good storyteller and a great one. It's easy when you hear it. Great storytellers have the...