Friday, December 4, 2020

Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? And being human means you’re biased. That doesn’t make you a bad person. It just mean's...

Use The Pendulum Model to Improve Music Flow

When a programmer finds a way to improve music flow, it's like discovering the Holy Grail of music programming. It's probably how Alexander Graham Bell felt the first time he heard the telephone ring. Music...

Ultimate Show Makeover Seminar on Demand

Every radio show should undergo a makeover once or twice a year. That’s how you stay fresh and relevant. This is my proven technique of using zero-based programming to keep your show fresh and exciting....

Is Your Target Audience Too Narrow?

Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But some programmers go too far and miss the point. If Here's how...

Coaching Talent: Catch Them Doing Something Good

Managing air talent isn't that complicated. Most are easy to get along with. Sure, some are difficult. But either way, the recipe is the same. Just Catch Them Doing Something Good, and reward them...

Control Music Tempo With BPM

BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It's a weapon because most stations are not using it....

6 Reasons Air Check Sessions Suck, and How to Fix It

How many times have you been in an air check session and spent most of the time planning an emergency escape? That's because, usually, air check sessions suck. For both the PD and the...

Emotional Promos That Focus on Listeners

There are a few fundamental basics that always work for radio promos. First, make sure each promo does at least one of three things. And second, focus on listeners, not station attributes. Highlighting listeners...

Coaching Talent: The Big But Syndrome

The Big But Syndrome is a real thing. No, it's not the trap guys get from women when they ask how they look in this outfit or these jeans. It's the same consideration dog...

6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories will come in...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Cause Marketing Case Study: A Phone Call That Became Becky’s House

It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The...