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Coaching Talent: The Big But Syndrome

The Big But Syndrome is a real thing. No, it's not the trap guys get from women when they ask how they look in these jeans. Coaching talent requires a delicate balance of instruction,...

Coaching Talent: Catch Them Doing Something Good

Managing talent isn't that complicated. Most are easy to get along with. Some are more difficult than others, but the recipe is the same. When talented performers connect a reward (praise) to a specific,...

Personalities: Be Proactive To Get Feedback

A common complaint from radio personalities is desiring more feedback than they receive from managers and program directors. It's true! Most programmers believe talents hate aircheck meetings but they only hate negative sessions. But...

3 Ways To Lose a Programming Battle With A Direct Competitor

There's a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these six ways to win the battle. But even if you execute...

How To Aircheck Recycling

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity, just like a great radio show. Recycling is good for...

You Should Recycle More Content

How committed are you to recycling content? No matter how you answer that question, you should recycle more content. Supporting data follows, but first, let's look at the basics that support creating less content and...

3 Reasons Listeners Have Stopped Paying Attention

Radio stations are often their own worst enemy. Today's audience no longer has the patience for anything that fails to quickly capture and retain attention. Most listeners have stopped paying attention, and the damage...

Programming a Radio Station Requires Art And Science

Programming a radio station is a balancing act requiring careful, constant attention to art and science. Some programmers emphasize science and miss the art. Others are the opposite, but both are important. The audience...

5 Immutable Laws of Music Scheduling

With a nod to Ries and Trout's 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's music database. There are many variables for each music system, but several basics...

Coaching Talent: How To Inspire Personalities In a Rut

Ask any sports coach, teacher, or parent about their biggest challenge, and it won't take long to hear something about working with unmotivated people. Add the radio program director to that list, too. It's...
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