Wednesday, June 26, 2019

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

All Breaks Are Important: But Are They Equal?

Listeners are constantly forming opinions and making decisions on whether or not it’s worth their time to stay tuned. They're constantly tuning in and out of your radio station. For radio personalities, this creates...

Air Check Imaging

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. As station resources fall victim...

Coaching Talent: How To Inspire Personalities In a Rut

Ask any sports coach, teacher or parent about their biggest challenge, and it won't take long for them to say something about working with people who aren't motivated. You can add radio program director...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent into...

The 7 Most Important Talent Coaching Skills

It really is hard to critique someone, but program directors who plan to lead a team have to do it. You have to praise them for the positives and correct them when they could...

How Shorter Attention Should Affect Song Selection

In the past, programmers generally accepted a music programming strategy that started with a code more suitable for physicians: Do no harm. That's still good advice for Doctors but it no longer works for...

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible to connect with the audience in a radio ratings world...

Are You A Programming Fixer? Fix Yourself First

Programmers tend to be "fixers". I'm a programming fixer and many PD's I work with are, too. It's understandable. If only there were a magic wand to wave and have everything sounding just the way we...

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Music Research: 5 More Ways To Improve Response

How can I improve response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way...