Monday, January 21, 2019

Math to Set Up Perfect Music Rotations

Whenever a station conducts an analysis of their music system, the first stop should always be to examine how songs are rotating. This is the single most common source of problems in a music...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents on these important events. But why start and stop just at the beginning and...

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

The Most Important Characteristic for Radio: Be Funny

Ever wonder how important it is to be funny on the air? Wonder no more. It's important. In fact, nothing else is even close. The most important characteristic for radio is to be funny....

Do More Music Morning Shows Work?

Throw this question out to a group of broadcasters, then sit back and be entertained. The debate over more music or more personality is a passionate one. Managers and bean counters would love it if...

Programming a Radio Show’s Last Break

It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day. So what...

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is one of the...

How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent into...

The Importance of Being Local

In the never-ending dialogue surrounding the perfect formula for winning radio, the concept of live & local is always looming. It almost always ranks just behind, "How much should we talk?" and "Where should we...

Ratings Are Driven By Daily Cume

Stations that want higher ratings (and what station doesn't?) create a strategy to put their station in the best position for success. Sounds logical, right? But there are so many moving parts to the...

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Promotion: Pick Your Purse

If you target women, style and fashion is a hot button. Handbags and shoes cause emotional responses. Pick Your Purse is a great contest...