Monday, March 25, 2019

Top Secret Tips For Music Scheduling

"Hey, what's your best music scheduling tip?". That's a common question programmers ask. They're looking for a shortcut. There really is no mystery top making your music software work for you. Some programmers and music...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality can get you...

Guide To Getting and Using Amazing Celebrity and Listener Testimonials

I’ll start by saying I LOVE listener testimonials as part of station imaging, and celebrity testimonials are also effective on the air. Nothing sells a radio brand better than a sincere, well produced story...

Air Check Show Prep

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check show...

5 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories will come in...

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced to...

The Specific Promos Challenge

Maybe you've heard: The audience is busy. They aren't paying that much attention. They're distracted. It's harder and harder to command attention, let alone retain it. To cut through, you must create specific messaging with a...

Promos Are Verbal Combat: Here’s How to Win The War

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience you're hoping to attract. To win the war, radio stations must engage in...

The 3 Ways To Increase Ratings

To win the ratings game, a programmer must be like a gambler in Las Vegas. Understand how the game is played and place your bets when the best odds are in your favor. In radio,...

What Has Happened to News Credibility?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

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Feature: Narc on Your Neighbor

Narc on Your Neighbor is a good weekly or recurring feature that works best for adult-targeted stations. It can create a topic that extends...