Monday, January 21, 2019

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down over the past decade or so. “It’s not us", they said. "It’s just PPM.” Well, if you’re in the news business,...

Are You A Programming Fixer? Fix Yourself First

Programmers tend to be "fixers". I'm a programming fixer and many PD's I work with are, too. It's understandable. If only there were a magic wand to wave and have everything sounding just the way we...

How to Handle the Ratings Freak Out

The ratings freak out is understandable, but radio management can do serious internal (and external) damage by over-reacting. Whenever a ratings report comes out, broadcasters should step back, take a breath and try to...

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

You Won’t Believe How Little They Actually Hear

Every morning you bust your hump to create great content, and bring your "A" game to entertain your fans and attract new ones. You’re grinding it out, day after day. You obsess about each...

Who Needs a Coach? You!

Everyone needs a coach. Everyone. But often, radio personalities feel they are on their own. Nobody is their advocate. They feel they have no support or anyone they trust to lead them. That's the...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

How Learning Theory Affects Programming

You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it'll change how you program your radio station. Imagine this scenario: Your morning...

Coaching Talent: Keep Them Leashed Until Learned

When training a puppy, it’s really exciting to watch them learn a new skill. When that pup learns a new trick, all that repetition and hard work is paying off. What a celebration when they...

Ditch the Facts: Tell Me a Story

One of the strongest recommendations for virtually all radio stations with personalities is to drop the news. At least, news as it's typically presented. Reading a story that's more likely to be read in print...

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Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't...