Saturday, May 30, 2020

6 Tricks For Getting Great Listener Audio

I love listener testimonials on the air, as long as they are done right! They add flavor, personality and credibility to positioning and promotion claims. But getting great listener audio isn’t as easy as sending...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos air going into stop sets. News is on at...

This Commercial Free Strategy Works!

Many radio stations enjoy success by manipulating a stop set strategy to allow for longer commercial-free in the market's most listened-to quarter hours. In this article, I share a strategy for promoting commercial-free programming. Including: ...

Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new to the concept...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase the perception of...

Air Check Relatable

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity. In that way, it's just like a great radio show....

4 Coaching Tips to Help Talent Tell Better Personal Stories

A priority for air personalities should be an intense focus to create unique, original content from their personal lives through observation and storytelling. The problem is most talent doesn't have the experience, training or expertise to pull it...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. In this...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

News Programming Dilemma: What Listeners Want Or What They Need?

Consumer behavior patterns have changed dramatically in the last 10 years. You already know that. It's a world where anyone can get what they want when they want it, at the tap of a...

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Promotion: Wishes Come True

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become...