Wednesday, August 21, 2019

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality can get you...

5 Hidden Research Mistakes That Could Tank Your Station

You're ready for that next big research project that will define your station brand. Maybe it's a perceptual study to measure the station's current position. Or a music test to find the right songs....

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

How Shorter Attention Should Affect Song Selection

In the past, programmers generally accepted a music programming strategy that started with a code more suitable for physicians: Do no harm. That's still good advice for Doctors but it no longer works for...

8 Steps To Getting Music Tempo Coding Right

One of the most agonizing tasks for a programmer is managing the music library. It's also one of the most important. Of the hundreds of settings in your music software, music tempo coding is...

How to Develop a Local Character

Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality brand. And nearly every show has wished they had another...

Setting Expectations for Radio Personalities

Have you ever thought you were doing a great job, and everyone was happy with you? Then you discover they were terribly disappointed. And it blows you away. You had no idea. The problem...

Coaching Talent: Do You Really Want A Dog (Personality)?

Be careful what you wish for. when a kid says they want a dog, they don't really know what they're getting into. And If parents get them a dog, there are responsibilities and expectations....

3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the game. And that...

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their communities.  They produce great moments that can't be plucked and placed in another city. Great personalities and programmers have a feel for...

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Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we...