Wednesday, June 26, 2019

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son. Specifically, it reminded me of the two switch theory of...

3 Ways To Lose a Programming Battle With A Direct Competitor

You have a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these 6 ways to win the battle. But even if you...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or Fiction can be part of an existing Entertainment Report, or...

How to Develop a Local Character

Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality brand. And nearly every show has wished they had another...

The Truth About Radio P1s and Fans

The ratings report is in. The ratings service says the station's cume is strong but P1's are down. Oh no! There's a problem with the radio station, because everyone knows that P1s are the lifeblood...

Coaching Talent: Keep Them Leashed Until Learned

When training a puppy, it’s really exciting to watch them learn a new skill. When that pup learns a new trick, all that repetition and hard work is paying off. What a celebration when they...

Considerations To Program New Music

A lot of programmers aren't going to like this, and many won't agree with it, mostly because they don't want to agree with it. It's about how to program new music, one of the most controversial...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

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How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 tune out on radio stations? Answer:...