Ask The Experts Question: Is My Content Worthy?
Question for Ask The Experts: How can I tell if my content is truly “A” material, or if it’s just……
Air Check Sessions
Aircheck: The Transcript Holds A Mirror To Your Performance
Every personality thinks they know what their show sounds like. You don’t. Performing and listening are fundamentally different cognitive experiences,…
Download: Evaluation Checklist for Jabs (Jab-Jab-Punch)
In the Jab-Jab-Punch format structure for information segments, each Jab should acknowledge, frame, and move quickly. If it starts explaining,…
How To Aircheck News Segments
Stop ignoring the newsroom, even if the news is coming from a service from outside your station. They’re on your…
Jab-Jab-Punch: How To Coach Shorter Jabs
The biggest challenge in the Jab-Jab-Punch formula is protecting the format and ensuring each segment is executed with discipline. Most…
Topic Grazing: The Diagnosis and Cure
Grazing works well for livestock. Turn animals loose in a field, let them wander, nibble here, move there, circle back,…
Surviving The Aircheck: Why Some Sessions Feel Like Surgery and Others Feel Like a Breakthrough
Some airchecks feel like dental surgery. Necessary, uncomfortable, and everyone is watching the clock. Others feel more like therapy. Insightful,…
Aircheck Technique: Relevant Content: Are You Living In Today?
Relevance is about capturing the moment with topics that matter to your target audience. It is not the same as…
Endorsement Ad Airchecks Turn Feedback Into Fuel
Getting the contract is the easy part. You’ve done the deal and onboarded the client. You’re staying in touch and…
Video: An Air Personality’s Method For Self-Improvement
Before he was a syndicated personality across America, Chunky was the morning show host on Z90/San Diego. He sounded great,…