Friday, September 18, 2020

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or Fiction can be part of an existing Entertainment Report, or...

Entertainment News All Day? Yes, Please!

How often should Entertainment News be on a radio station? Once a day? Once an hour? Three times an hour? Just in morning? Or in both drive times? Or how about not at all?...

Best Practices For Entertainment News Segments

Most music oriented stations run some form of Celebrity feature, regardless of whether it's really a worthy feature. Whether the segment is branded as The Dirt, Hollywood 360 (my favorite), the Sleaze (Ryan Seacrest)...

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Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging...