Sunday, May 28, 2023

Imaging

Proven Strategies For Better Morning Show Promos

It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...

Radio Show Imaging That Spotlights Character Traits

Program directors are usually good at creating imaging and production pieces for a radio station, but what about personality imaging? Whether it's a simple personality positioning campaign or a series of promos, stations should...

How to Inject Personality in Show Imaging

Every element is an opportunity to promote, position, and entertain the audience. Everything! It's amazing how small tweaks can increase the perception of more content and personality. There are many ways to inject personality...

The Specific Promos Challenge

Breaking news alert: The audience is busy and not paying much attention. It's harder and harder to command attention from distracted listeners, let alone retain it. To cut through, stations must create specific messaging with...

Guide To Writing Great Imaging Copy

At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive difference. This article is a guide to writing great imaging copy...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. A good promo should...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan. Using music beds can enhance a break or it can be a distraction that gets in the way. And...

6 Tricks For Getting Great Listener Audio

I love listener testimonials on the air, as long as they are done right! They add flavor, personality, and credibility to station claims. But getting great listener audio isn’t as easy as sending an...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener testimonials. Nothing sells a message better than a sincere, well-produced story from a passionate listener or credible celebrity. Their recommendation can be highly valuable. This article is about...

Do Listener Testimonials Work?

90% of all consumers assume testimonials in marketing messages are “made up.” They trust reviews for a product on some non-sales, third party platforms, most consumers do not trust testimonials when they see them as being in...
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