Secret Weapon: Sonic Branding
Every radio station and show wants to sound out. They understand the value of audio imaging, yet most radio stations sound like other radio stations. A more difficult, but more valuable objective is to...
How To Develop Effective Slogans and Taglines
What is the first thing you think of when you hear the phrase “The Happiest Place on Earth?” How about “Because You’re Worth It?” 90% of you immediately said, “Disney and L’Oreal.” Those slogans...
Proven Strategies For Better Morning Show Promos
It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...
Radio Show Imaging That Spotlights Character Traits
Program directors are usually good at creating imaging and production pieces for a radio station, but what about personality imaging? Whether it's a simple personality positioning campaign or a series of promos, stations should...
How to Inject Personality in Show Imaging
Every element is an opportunity to promote, position, and entertain the audience. Everything! It's amazing how small tweaks can increase the perception of more content and personality. There are many ways to inject personality...
The Specific Promos Challenge
Breaking news alert: The audience is busy and not paying much attention. It's harder and harder to command attention from distracted listeners, let alone retain it. To cut through, stations must create specific messaging with...
Guide To Writing Great Imaging Copy
At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive difference.
This article is a guide to writing great imaging copy...
Every Promo Should Have 3 Goals
It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. A good promo should...
Using Music Beds The Right Way
Many air personalities use music beds, but most shows do so without a strategic plan. Using music beds can enhance a break or it can be a distraction that gets in the way. And...
6 Tricks For Getting Great Listener Audio
I love listener testimonials on the air, as long as they are done right! They add flavor, personality, and credibility to station claims. But getting great listener audio isn’t as easy as sending an...