Thursday, December 12, 2019

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase the perception of...

6 Tricks For Getting Great Listener Audio

I love listener testimonials on the air, as long as they are done right! They add flavor, personality and credibility to positioning and promotion claims. But getting great listener audio isn’t as easy as sending...

Guide To Getting and Using Amazing Celebrity and Listener Testimonials

I’ll start by saying I LOVE listener testimonials as part of station imaging, and celebrity testimonials are also effective on the air. Nothing sells a radio brand better than a sincere, well produced story...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well produced story from a passionate listener or a credible celebrity. Their recommendation...

Imaging: Turn Voice Talent Into Voice Actors

Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce the words well...

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and...

Great Imaging Starts With Great Promo Copy

Every radio station runs promotional announcements. They rarely count against the commercial inventory, but make no mistake. Listeners hear them as commercials. They are commercials for the radio station or show. And great commercials...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit to enhance air...

Using a Smartphone as Broadcast Quality Microphone

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. And it's easier than ever because...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...

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Programming Tool: Use This Tool to Schedule Features

Here's a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it easy to manage when each...