The Promo Fix: Five Writing Skills That Turn Ordinary Copy Into Can’t-Miss Radio
On your drive home tonight, scan the dial. Stop on every station, listen to a break or two, and pay…
Imaging
Use IEI Formula To Create Effective Promos
The IEI formula is a shortcut to promo effectiveness. It starts with a premise that no promo can convince listeners…
Promos Inside Your Show? Yes, Please
At first glance, this sounds ridiculous. Why would you run promos for your morning show… inside your morning show? The…
Promo Example: An IEI Imaging Beauty
Great promos deliver on three goals: They create an Image for the brand, Educate the audience with information about the…
Why Most Promos Fail: It’s Plot vs Emotion
Listen to radio promos today on a variety of stations and formats. A pattern emerges. Some stations sound like they…
What? How Many Promos Are Needed?
It’s becoming increasingly complex to inspire audiences to take action. Listeners are increasingly distracted, and competition for limited attention is…
Slogans Are Still Effective For Positioning (If You Use Them Properly)
You’ve heard them a million times. “Your Home for Today’s Best Country.” “Rockin’ the ‘80s, ‘90s, and Whatever This Is.”…
The Art of Understatement: Fewer Words, Greater Impact
In a world full of noise, the smartest brands know you don’t have to shout to be heard. Sometimes, saying…
The Psychology of Hype Fatigue: Why “Madness and Mayhem” Doesn’t Work Anymore
Let’s talk about the burnout nobody in radio wants to admit: hype fatigue. You know the drill: Every promo promises…
Use AI To Fine-Tune Your Station Voice
You’ve got your Station Character Profile, defined your Brand Voice Bible, and even revamped imaging liners to sound like a…