Wednesday, June 19, 2019

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging on their stations. They're convinced that since the meters are...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

Produce Like Usain Bolt: Start Fast

Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This lesson from an Olympic champion can help market your brand. Bolt won a 3 gold medals in the...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

6 Tricks For Getting Great Listener Audio

I love listener testimonials on the air, as long as they are done right! They add flavor, personality and credibility to positioning and promotion claims. But getting great listener audio isn’t as easy as sending...

Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it's a simple personality positioning campaign or a series...

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit to enhance air...

Guide To Writing Great Imaging Copy

At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive difference. Imaging Copy: Generic One approach is to create generic, broad and...

Using a Smartphone as Broadcast Quality Microphone

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. And it's easier than ever because...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Make Prank Calls Fit Your Personality Brand

Prank calls are one of the most well-received features that radio personalities offer. But do prank calls fit your personality? Is your brand enhanced with...