Saturday, January 23, 2021

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position, and entertain. Everything! It's amazing how small tweaks in building brand imaging into a radio show can increase the perception of more...

Guide To Getting and Using Amazing Celebrity and Listener Testimonials

I’ll start by saying I LOVE listener testimonials as part of station imaging, and celebrity testimonials are also effective on the air. Nothing sells a radio brand better than a sincere, well produced story...

Program Jingles: Don’t Just Play Them

There are many ways to identify a radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and forget...

6 Tricks For Getting Great Listener Audio

I love listener testimonials on the air, as long as they are done right! They add flavor, personality and credibility to positioning and promotion claims. But getting great listener audio isn’t as easy as sending...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging on their stations. They're convinced that since the meters are...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan or thought. Using music beds can be a great benefit to enhance a break or it can be distraction...

Using a Smartphone as Broadcast Quality Microphone

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. And it's easier than ever because...

Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it's a simple personality positioning campaign or a series...

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Benchmark: Team You!

The goal for personalities is to interject your personalities into content. Team You is a benchmark that makes it easy to do so while...