Saturday, August 24, 2019

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

Using a Smartphone as Broadcast Quality Microphone

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. And it's easier than ever because...

Produce Like Usain Bolt: Start Fast

Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This lesson from an Olympic champion can help market your brand. Bolt won a 3 gold medals in the...

Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it's a simple personality positioning campaign or a series...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit to enhance air...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging on their stations. They're convinced that since the meters are...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...

6 Tricks For Getting Great Listener Audio

I love listener testimonials on the air, as long as they are done right! They add flavor, personality and credibility to positioning and promotion claims. But getting great listener audio isn’t as easy as sending...

Imaging: Turn Voice Talent Into Voice Actors

Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce the words well...

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