Sunday, February 5, 2023

6 Tricks For Getting Great Listener Audio

I love listener testimonials on the air, as long as they are done right! They add flavor, personality, and credibility to station claims. But getting great listener audio isn’t as easy as sending an...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener testimonials. Nothing sells a message better than a sincere, well-produced story from a passionate listener or credible celebrity. Their recommendation can be highly valuable. This article is about...

Do Listener Testimonials Work?

90% of all consumers assume testimonials in marketing messages are “made up.” They trust reviews for a product on some non-sales, third party platforms, most consumers do not trust testimonials when they see them as being in...

Imaging: Protect the VO Personality

Every program director starts with a clear vision for a signature station voice. The VO personality will be a primary way to deliver the most important brand messages. They take great care to write...

Imaging: Turn Voice Talent Into Voice Actors

Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce the words well...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

Guide To Getting and Using Amazing Celebrity Testimonials

I’ll start by saying I LOVE testimonials as part of station imaging. And, celebrity testimonials are effective on the air. Nothing sells a radio brand better than a sincere, well-produced story from a passionate listener...

Program Jingles: Don’t Just Play Them

There are many ways to identify a radio station, but many first-time programmers (and even some experienced PDs) fall in love with tactics, then set it and forget it. Jingles tend to be institutionalized...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

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Avoid Common Email Marketing Mistakes

It doesn’t matter what industry you’re in. Everyone should incorporate email campaigns into a marketing strategy. Most radio stations send emails on a fairly...
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