Wednesday, October 5, 2022

Do Listener Testimonials Work?

90% of all consumers assume testimonials in marketing messages are “made up.” They trust reviews for a product on some non-sales, third party platforms, most consumers do not trust testimonials when they see them as being in...

Imaging: Protect the VO Personality

Every program director starts with a clear vision for a signature station voice. The VO personality will be a primary way to deliver the most important brand messages. They take great care to write...

Imaging: Turn Voice Talent Into Voice Actors

Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce the words well...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position, and entertain. Everything! It's amazing how small tweaks in building brand imaging into a radio show can increase the perception of more...

Guide To Getting and Using Amazing Celebrity Testimonials

I’ll start by saying I LOVE testimonials as part of station imaging. And, celebrity testimonials are effective on the air. Nothing sells a radio brand better than a sincere, well-produced story from a passionate listener...

Program Jingles: Don’t Just Play Them

There are many ways to identify a radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and forget...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging. They're convinced that since the meters are capturing listening, branding...

There are regular workshops for all Insiders members. Click below to join the next one!

Contest: Listen And Win

This contest doesn't win a creativity award, but if you're looking for something short, sweet and easy to play, this could be it. Listen...
0:00
0:00