Sunday, December 16, 2018

Using a Smartphone as Broadcast Quality Microphone

If you've had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio in the field is necessary from time to time. And it's easier than ever because...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're equipped to develop...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well produced story from a passionate listener or a credible celebrity. Their recommendation...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase the perception of...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit to enhance air...

Guide To Writing Great Imaging Copy

At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There's a massive difference. Imaging Copy: Generic One approach is to create generic, broad and...

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging on their stations. They're convinced that since the meters are...

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and...

Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it's a simple personality positioning campaign or a series...

Imaging: Turn Voice Talent Into Voice Actors

Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce the words well...

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8 Ways to Make Promotion Events Worthwhile

Radio stations generally miss opportunities to win listeners and build fans at promotion events. Stations are out all the time, constantly setting up and...