Imaging - Insiders Radio Network

I’ll start by saying I LOVE testimonials as part of station imaging. And, celebrity testimonials are effective on the air. Nothing…

Radio stations are at war. Enemies are everywhere. Stations are surrounded by entertainment choices competing for the attention of the…

There are many ways to identify a radio station, but many first-time programmers (and even some experienced PDs) fall in…

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies…

Every radio station runs promo announcements. Listeners hear them as commercials for the radio station. So shouldn’t those commercials be…

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t…

Your show shouldn’t sound like it’s running on last year’s leftovers. At most stations, even in big markets, updating imaging…

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement…

If you’ve had an idea that involved capturing audio outside of a recording studio, you know how challenging it is. But capturing audio…

Find out how to create exciting promos that cause listeners to take action! From writing through production, this seminar is…