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Personality Imaging

Secret Weapon: Sonic Branding

Every radio station and show wants to sound out. They understand the value of audio imaging, yet most radio stations sound like other radio stations. A more difficult, but more valuable objective is to...

Proven Strategies For Better Morning Show Promos

It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...

Radio Show Imaging That Spotlights Character Traits

Program directors are usually good at creating imaging and production pieces for a radio station, but what about personality imaging? Whether it's a simple personality positioning campaign or a series of promos, stations should...

How to Inject Personality in Show Imaging

Every element is an opportunity to promote, position, and entertain the audience. Everything! It's amazing how minor tweaks can increase the perception of more content and personality. There are many ways to inject personality...

Tips To Improve Morning Show Promos

Morning show promos can improve ratings results. Promos that support character traits are also important. Promos are basically commercials for a radio show. And good commercials work! So doesn't it make sense to invest...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....
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