Using Music Beds The Right Way
Many air personalities use music beds, but most shows do so without a strategic plan. Using music beds can enhance a break or it can be a distraction that gets in the way. And...
Imaging: Turn Voice Talent Into Voice Actors
Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce the words well...
Program Jingles: Don’t Just Play Them
There are many ways to identify a radio station, but many first-time programmers (and even some experienced PDs) fall in love with tactics, then set it and forget it. Jingles tend to be institutionalized...
Imaging Is a Secret Weapon If Managed Properly
Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular. It's perhaps most...
Air Check Imaging
Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. As station resources fall victim...
Don’t Let PPM Kill Your Brand Imaging
Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging. They're convinced that since the meters are capturing listening, branding...