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Promos Inside Your Show? Yes, Please

Reading this headline probably causes some programmers to think it's the most insane idea in programming. Does it make sense to encourage those listening to keep doing something they've chosen? Show promos inside your...

Proven Strategies For Better Morning Show Promos

It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...

The Specific Promos Challenge

Breaking news alert: The audience is busy and not paying much attention. It's harder and harder to command attention from distracted listeners, let alone retain it. To cut through, stations must create specific messaging with...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. A good promo should...

Tips To Improve Morning Show Promos

Morning show promos can improve ratings results. Promos that support character traits are also important. Promos are basically commercials for a radio show. And good commercials work! So doesn't it make sense to invest...

Make Great Imaging Promos Using IEI

Sometimes a piece of audio comes along I have to share. Benztown sent an amazing imaging promo for 99.5 The Wolf in Dallas and it's a terrific example of validating audience choices. It's a...

Use IEI Formula To Create Effective Promos

In the Promo Power seminar, I explained how to use the IEI formula to ensure that each promo delivers at least one of three goals. This article explains the IEI formula for creating radio promos....

Use Your Celebrities In Station Promos

Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don't more stations use...

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized by telling personalities and programmers to simplify content. We really need to focus content clearly or listeners...

Win a Promo War With Verbal Combat

Radio stations are at war. Enemies are everywhere. Stations are surrounded by entertainment choices competing for the attention of the same audience. To win, radio stations must engage in verbal combat. This article explains how...
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