Promos

It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...

Breaking news alert: The audience is busy and not paying much attention. It's harder and harder to command attention from distracted listeners, let alone retain it. To cut through, stations must create specific messaging with...

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. A good promo should...

Morning show promos can improve ratings results. Promos that support character traits are also important. Promos are basically commercials for a radio show. And good commercials work! So doesn't it make sense to invest...

Sometimes a piece of audio comes along I have to share. Benztown sent an amazing imaging promo for 99.5 The Wolf in Dallas and it's a terrific example of validating audience choices. It's a...

In the Promo Power seminar, I explained how to use the IEI formula to ensure that each promo delivers at least one of three goals. This article explains the IEI formula for creating radio promos....

Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don't more stations use...

Several times a week, I am on calls offering programming or performance advice that can be summarized by telling personalities and programmers to simplify content. We really need to focus content clearly or listeners...

Radio stations are at war. Enemies are everywhere. Stations are surrounded by entertainment choices competing for the attention of the same audience. To win, radio stations must engage in verbal combat. This article explains how...

Every radio station runs promo announcements. Listeners hear them as commercials for the radio station. So shouldn't those commercials be great? It starts with great promo copy. In this article, I share quick, easy steps...